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30% of U.S. social gamers are between 18 and 29 years old, up from a Generation Y share of 15% in 2010
Are social games cool now? Gen Y is 30 percent of US social gamers
By 2013, 16.1% of U.S. Facebook users will be moms with children in the home, while 17.1% of all U.S. social network users will be mothers
Moms Continue Flocking to Facebook - eMarketer
As of 2011, moms will make up 17.9% of all U.S. social network users and 17.4% of Facebook users
Moms Continue Flocking to Facebook - eMarketer
Overall, 26.5MM mothers with kids in the home use social networks at least once per month, or 79.2% of online moms. This compares to 63.7% of Internet users overall
Moms Continue Flocking to Facebook - eMarketer
More than 23MM U.S. moms are on Facebook this year – well over two-thirds of all online moms in the country
Moms Continue Flocking to Facebook - eMarketer
Most purchasers of virtual goods are Black at 38%, followed by 26% White and 21% Hispanic
The Demographics of Social Gamers, at Home and On the Go - eMarketer
63% of casual social gamers are women, with 43% of them over the age of 50
The Demographics of Social Gamers, at Home and On the Go - eMarketer
55% of hardcore social gamers are male, with the large majority under age 40
The Demographics of Social Gamers, at Home and On the Go - eMarketer