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94% of U.S. marketers plan to purchase standard mobile banner ads in 2012, while 53% also plan to buy mobile rich media ads and 49% mobile video ads
Mobile and Video Grab a Greater Share of Digital Ad Budgets - eMarketer
66% of U.S. marketers plan to spend between 1% and 24% of their 2012 digital budget on mobile, compared to 50% in 2011
Mobile and Video Grab a Greater Share of Digital Ad Budgets - eMarketer