Epsilon
Specialties:
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Published Facts
Triggered email messages get 119% higher click rates than "business as usual" messages
Epsilon | Q1 2012 North America Email Trend Results: Open Rates Improve Over Previous Quarter and Previous Year
Email open rates increased 12.6% year-over-year in 1Q12, with an overall open rate of 26.2%
Epsilon | Q1 2012 North America Email Trend Results: Open Rates Improve Over Previous Quarter and Previous Year
The single common characteristic among all influencers is that they are talkers. Demographically, they cross gender, age groups, and income brackets
The Influencer: A Consumer Voice with Legs