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    Published Facts

    Triggered email messages get 119% higher click rates than "business as usual" messages Epsilon | Q1 2012 North America Email Trend Results: Open Rates Improve Over Previous Quarter and Previous Year  
    Added: 06/25/2012 from Epsilon Published: 06/20/2012
    Email open rates increased 12.6% year-over-year in 1Q12, with an overall open rate of 26.2% Epsilon | Q1 2012 North America Email Trend Results: Open Rates Improve Over Previous Quarter and Previous Year  
    Added: 06/25/2012 from Epsilon Published: 06/20/2012
    The single common characteristic among all influencers is that they are talkers. Demographically, they cross gender, age groups, and income brackets The Influencer: A Consumer Voice with Legs  
    Added: 05/24/2010 from Epsilon Published: 03/01/2010
    Consumers are influencers within certain product categories, not across them all The Influencer: A Consumer Voice with Legs  
    Added: 05/14/2010 from Epsilon Published: 03/01/2010
    Influencers' persuasive conversations tend to occur face-to-face; their behavior in social media is not markedly different than the average consumer's The Influencer: A Consumer Voice with Legs  
    Added: 05/14/2010 from Epsilon Published: 03/01/2010