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Published Facts
Consumer packaged goods represents 35 of the top 100 US advertisers
Can Facebook Crack the CPG Market? | Digital - Advertising Age
Consumer packaged goods represents 45 of the top 100 global advertisers
Can Facebook Crack the CPG Market? | Digital - Advertising Age
Spending on consumer packaged goods online advertising rose by 4% in Q1 and Q2 2012
Can Facebook Crack the CPG Market? | Digital - Advertising Age
Spending on consumer packaged goods advertising rose by 14% in Q1 and Q2 2012
Can Facebook Crack the CPG Market? | Digital - Advertising Age
Consumer packaged goods accounted for 5% of measured digital ad spending in Q1 and Q2 2012
Can Facebook Crack the CPG Market? | Digital - Advertising Age
Consumer packaged goods accounted for 12.5% of measured ad spending in 2011
Can Facebook Crack the CPG Market? | Digital - Advertising Age
Across more than 60 studies of offline sales lift from Facebook campaigns for consumer packaged goods brands, 70% of cases show a return of 3 times or greater in sales per advertising dollar spent
Can Facebook Crack the CPG Market? | Digital - Advertising Age
Brands using paid media on Facebook in addition to organic publishing efforts reach an average audience 5.3x larger than using organic efforts alone
Understanding paid and earned reach on Facebook
230M global Facebook users played games on Facebook in a 30-day period
230 Million People Played Games On Facebook.com In The Last 30 Days | TechCrunch
8.7% of Facebook's 955M active accounts are estimated to be duplicate accounts (4.8%), "user-misclassified accounts” (2.4%) and “undesirable accounts” (1.5%)
Facebook - 10-Q - July 31, 2012
102M (or 19%) of Facebook's 543M global mobile active users accessed the social network only through mobile devices in June 2012
Facebook - 10-Q - July 31, 2012
Since launching with Open Graph in April, Tumblr has seen referral traffic from Facebook increase by more than 2.5 times
Developer Spotlight: Tumblr - Facebook Developers
Fab.com's referral traffic from Facebook has doubled and membership has grown from 1.8MM to more than 3.2MM users since launching with the Open Graph in January 2012
Developer Spotlight: Fab.com
Facebook users that geotag content tag something an average of ten times a month
1 In 4 Facebook Users Add Location Tags To Posts
1 in 4 Facebook users add their location to a total of 2B posts each month
1 In 4 Facebook Users Add Location Tags To Posts
59% of business leaders believe that companies that don't fully embrace social media will not survive in the future
SOCIAL BUSINESS BLUEPRINTS
76% of business leaders agree with the statement: "Social media is important for brand building for business."
SOCIAL BUSINESS BLUEPRINTS
33% of VP- and C-level marketing professionals have a long-term strategy to become a social business
SOCIAL BUSINESS BLUEPRINTS