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    Published Facts

    12% of consumers trust company blogs Power Your Brand Ecosystem With Social Media  
    Added: 05/05/2013 from Forrester Research Published: 06/29/2012
    13% of consumers trust company social media profiles Power Your Brand Ecosystem With Social Media  
    Added: 05/05/2013 from Forrester Research Published: 06/29/2012
    17% of consumers trust online brand sponsorship Power Your Brand Ecosystem With Social Media  
    Added: 05/05/2013 from Forrester Research Published: 06/29/2012
    Western Europeans aged 15-54 who access the internet spend an average of 11.9 hours per week online, compared with 11.5 hours watching TV Power Your Brand Ecosystem With Social Media  
    Added: 05/05/2013 from Forrester Research Published: 06/29/2012
    12% of consumers trust search engine ads Power Your Brand Ecosystem With Social Media  
    Added: 05/05/2013 from Forrester Research Published: 06/29/2012
    30% of consumers trust company websites, compared to 22% for newspaper ads, and 21% for TV ads Power Your Brand Ecosystem With Social Media  
    Added: 05/05/2013 from Forrester Research Published: 06/29/2012
    13% of consumers learned about the last product they purchased from friends or family Power Your Brand Ecosystem With Social Media  
    Added: 05/05/2013 from Forrester Research Published: 06/29/2012
    22% of consumers learned about the last product they purchased via the internet Power Your Brand Ecosystem With Social Media  
    Added: 05/05/2013 from Forrester Research Published: 06/29/2012
    Search, display, mobile, email, and social media advertising will account for 26% of all advertising spending by 2016 Trends For The B2C CM o To Watch i n 2013  
    Added: 03/05/2013 from Forrester Research Published: 01/09/2013
    Advertisers will spend $77B on interactive marketing by 2016 Trends For The B2C CM o To Watch i n 2013  
    Added: 03/05/2013 from Forrester Research Published: 01/09/2013
    88% of marketers who use content marketing use branded social media sites Trends For The B2C CM o To Watch i n 2013  
    Added: 03/05/2013 from Forrester Research Published: 01/09/2013
    86% of business-to-consumer marketers use some form of content marketing, including social media, in-person events, videos, and blogs Trends For The B2C CM o To Watch i n 2013  
    Added: 03/05/2013 from Forrester Research Published: 01/09/2013
    Interactive marketing will account for 20% of all marketing spending, ~$50B, in 2013 Trends For The B2C CM o To Watch i n 2013  
    Added: 03/05/2013 from Forrester Research Published: 01/09/2013
    32% of seniors who buy products online and pick them up in-store make further purchases in the store The Data Digest: Consumer Interest In "Buy Online, Pick Up In-Store” | Forrester Blogs  
    Added: 01/31/2013 from Forrester Research Published: 08/31/2012
    22% of millennial consumers who buy products online and pick them up in-store make further purchases in the store The Data Digest: Consumer Interest In "Buy Online, Pick Up In-Store” | Forrester Blogs  
    Added: 01/31/2013 from Forrester Research Published: 08/31/2012
    32% of Gen X consumers who buy products online and pick them up in-store make further purchases in the store The Data Digest: Consumer Interest In "Buy Online, Pick Up In-Store” | Forrester Blogs  
    Added: 01/31/2013 from Forrester Research Published: 08/31/2012
    37% of consumers who buy products online and pick them up in-store make further purchases in the store The Data Digest: Consumer Interest In "Buy Online, Pick Up In-Store” | Forrester Blogs  
    Added: 01/31/2013 from Forrester Research Published: 08/31/2012
    ~43% of US online adults have bought products online and picked them up in-store, up from 33% in 2010 The Data Digest: Consumer Interest In "Buy Online, Pick Up In-Store” | Forrester Blogs  
    Added: 01/31/2013 from Forrester Research Published: 08/31/2012
    Shoppers referred from social networks generated 0.41% of US online sales on Cyber Monday 2012, down 26% from 2011 The Mobile Imperative During The Holidays | Forrester Blogs  
    Added: 01/20/2013 from Forrester Research Published: 11/29/2012
    13% of US online sales on Cyber Monday 2012 came via mobile devices, up 96% from 2011 The Mobile Imperative During The Holidays | Forrester Blogs  
    Added: 01/20/2013 from Forrester Research Published: 11/29/2012