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Published Facts
62% of European Xtreme shoppers think retailers need better ways to reward loyal shoppers
New breed of European shoppers outpacing USA in use of technology
25% of European Xtreme shoppers shop using mobile phones or tablets more than in the past
New breed of European shoppers outpacing USA in use of technology
67% of European Xtreme shoppers shop online more than in the past
New breed of European shoppers outpacing USA in use of technology
62% of European Xtreme shoppers do more price comparison than in the past
New breed of European shoppers outpacing USA in use of technology
58% of European Xtreme shoppers use search engines as shopping tools
New breed of European shoppers outpacing USA in use of technology
51% of US Xtreme shoppers use search engines as shopping tools
New breed of European shoppers outpacing USA in use of technology
66% of US Xtreme shoppers research products online
New breed of European shoppers outpacing USA in use of technology
95% of European Xtreme shoppers research products online
New breed of European shoppers outpacing USA in use of technology
The total magazine audience was approximately 1.6B from March through October 2011 and 11% were exposures only on desktop or laptop computers, Tablets, eReaders or smart phones
Press Release: Digital-Only Magazine Reading is 11% of Total Gross Audience
Saving money is the #1 goal when shopping for 80% of Hispanics
Twitter / @GfKMRINews: Saving money is the
Millennials are 121% more likely to have watched a video on their cell phone, more than 119% to have played music, and more than 105% to have played a game
Twitter / @GfKMRINews: Millennials are 121% more ...
71% of Teens in the USA spend money on clothes, spending on average $405 within the last 12 months
Twitter / @GfKMRINews: 71% of Teens in the US spe ...
Tablet owners are 66% more likely than the average US adult to be heavy users of print magazines, while owners of eReaders are 23% more likely to be heavy magazine users
USA: Owners of eReaders and Tablets Are Heavy Readers of Printed Versions of Magazines and Newspapers
13% of American adults have done a Crossword puzzle in the past year; 12% have played Sudoku
Twitter / @GfK MRI: 13% of American adults hav ...
The top gifts parents gave their kids (6-11) on their last birthday: clothes (52% of parents), toys/games (49%), video games (31%), and money (27%)
The top gifts...
35% of kids 6-11 are involved with the family's vacation planning, helping decide where to visit with their parents
Twitter / @GfK MRI: 35% of kids (6-11) are inv ...
When visiting a mobile search engine, adults are looking for: Weather (16%); News (14%); Maps/Directions (13%)
Twitter / @GfK MRI: When visiting a mobile sea ...