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Published Facts
74% of real-time bidding online display advertisers are willing to pay premiums for quality environments
A4_2pp_Ad_Exchnage_WP_UK_V2.indd
88% of online display advertisers plan to buy in real time in the future
A4_2pp_Ad_Exchnage_WP_UK_V2.indd
The average online publisher generates ~80% of its online ad revenue from guaranteed ad sales
30242_DC_AdExchange
72% of in-stream online video ads are watched to their completions
display-business-trends-publisher-edition.pdf
79% of in-stream online video ads are watched to their midpoints
display-business-trends-publisher-edition.pdf
China accounts for 10.5% of global online display impressions
display-business-trends-publisher-edition.pdf
The UK accounts for 4.2% of global online display impressions
display-business-trends-publisher-edition.pdf
The US accounts for 24.7% of global online display impressions
display-business-trends-publisher-edition.pdf
Americans use an average of 3 screen combinations per day
The New Multi-screen World: Understanding Cross-platform Consumer Behavior
Desktop computers account for 24% of American media consumption, compared to 38% for smartphones, and 9% for tablets
The New Multi-screen World: Understanding Cross-platform Consumer Behavior
Americans spend an average of 39 minutes per day online on desktop PCs or laptops
The New Multi-screen World: Understanding Cross-platform Consumer Behavior
Americans spend an average of 30 minutes per day online on tablets
The New Multi-screen World: Understanding Cross-platform Consumer Behavior
Americans spend an average of 17 minutes per day online on smartphones
The New Multi-screen World: Understanding Cross-platform Consumer Behavior