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    Published Facts

    26% of media ad buyers consider themselves pure performance buyers Google_BrandValue  
    Added: 05/09/2013 from Google Published: 05/07/2013
    14% of media ad buyers consider themselves pure brand buyers Google_BrandValue  
    Added: 05/09/2013 from Google Published: 05/07/2013
    74% of real-time bidding online display advertisers are willing to pay premiums for quality environments A4_2pp_Ad_Exchnage_WP_UK_V2.indd  
    Added: 05/08/2013 from Google Published: 05/07/2013
    88% of online display advertisers plan to buy in real time in the future A4_2pp_Ad_Exchnage_WP_UK_V2.indd  
    Added: 05/08/2013 from Google Published: 05/07/2013
    The average online publisher generates ~80% of its online ad revenue from guaranteed ad sales 30242_DC_AdExchange  
    Added: 05/08/2013 from Google Published: 05/07/2013
    72% of in-stream online video ads are watched to their completions display-business-trends-publisher-edition.pdf  
    Added: 05/07/2013 from Google Published: 05/07/2013
    79% of in-stream online video ads are watched to their midpoints display-business-trends-publisher-edition.pdf  
    Added: 05/07/2013 from Google Published: 05/07/2013
    13% of online video ads run less than 15 seconds display-business-trends-publisher-edition.pdf  
    Added: 05/07/2013 from Google Published: 05/07/2013
    36% of online video ads run longer than 30 seconds display-business-trends-publisher-edition.pdf  
    Added: 05/07/2013 from Google Published: 05/07/2013
    51% of online video ads run between 15 and 30 seconds display-business-trends-publisher-edition.pdf  
    Added: 05/07/2013 from Google Published: 05/07/2013
    China accounts for 10.5% of global online display impressions display-business-trends-publisher-edition.pdf  
    Added: 05/07/2013 from Google Published: 05/07/2013
    The UK accounts for 4.2% of global online display impressions display-business-trends-publisher-edition.pdf  
    Added: 05/07/2013 from Google Published: 05/07/2013
    The US accounts for 24.7% of global online display impressions display-business-trends-publisher-edition.pdf  
    Added: 05/07/2013 from Google Published: 05/07/2013
    Americans use an average of 3 screen combinations per day The New Multi-screen World: Understanding Cross-platform Consumer Behavior  
    Added: 03/06/2013 from Google Published: 08/29/2012
    Desktop computers account for 24% of American media consumption, compared to 38% for smartphones, and 9% for tablets The New Multi-screen World: Understanding Cross-platform Consumer Behavior  
    Added: 03/06/2013 from Google Published: 08/29/2012
    Americans spend an average of 39 minutes per day online on desktop PCs or laptops The New Multi-screen World: Understanding Cross-platform Consumer Behavior  
    Added: 03/06/2013 from Google Published: 08/29/2012
    Americans spend an average of 30 minutes per day online on tablets The New Multi-screen World: Understanding Cross-platform Consumer Behavior  
    Added: 03/06/2013 from Google Published: 08/29/2012
    Americans spend an average of 17 minutes per day online on smartphones The New Multi-screen World: Understanding Cross-platform Consumer Behavior  
    Added: 03/06/2013 from Google Published: 08/29/2012
    90% of all media interactions are screen based, with Americans spending an average of 4.4 hours per day in front of screens The New Multi-screen World: Understanding Cross-platform Consumer Behavior  
    Added: 03/06/2013 from Google Published: 08/29/2012
    51% of shoppers will research online and then visit the store to purchase during holiday 2012, while 17% will visit a store first and then purchase online Holiday Consumer Intentions 2012 | Think with Google  
    Added: 11/05/2012 from Google Published: 10/29/2012