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Published Facts
After Facebook's September 2012 Edgerank algorithm change, brands see an average organic reach of 9.62%, down from 15.56% prior to the change (a 38% drop)
Gaining An Edge: The Brand Impact of Facebook's EdgeRank Algorithm Change-GroupM Next-M80-Research
45% percent of customers shopping in-store will purchase online for a 2.5% discount; 60% will leave and purchase a product online for a 5% discount
GroupM Next-White Paper-Showrooming and the Price of Keeping Buyers In-Store
51% of consumers want to reward responsible companies with their business, and 53% would pay a 10% premium for products from a responsible company
Welcome to This Year Next Year: Interaction 2012
Combined, iOS and Android account for 60% of the worldwide smartphone operating system market
Welcome to This Year Next Year: Interaction 2012
Facebook accounts for 18.3% of online display ads, up from 2.8% in 2008
Welcome to This Year Next Year: Interaction 2012
Google accounts for 9.3% of online display ads, up from 2.4% in 2008
Welcome to This Year Next Year: Interaction 2012
Microsoft accounts for 4.8% of online display ads, down from 5.2% in 2008
Welcome to This Year Next Year: Interaction 2012
AOL accounts for 4.2% of online display ads, down from 7% in 2008
Welcome to This Year Next Year: Interaction 2012
Yahoo! accounts for 13.1% of online display ads, down from 18.4% in 2008
Welcome to This Year Next Year: Interaction 2012
E-commerce accounts for about 5% of global retail sales
GROUPM STUDY SAYS 2011 GLOBAL INTERNET AD SPEND HIT $85 BILLION FOR 17 PERCENT OF TOTAL INVESTMENT
U.S., digital advertising spending hit $32.2B in 2011, a 22% share of the overall U.S. market and a 12% increase over 2010
GROUPM STUDY SAYS 2011 GLOBAL INTERNET AD SPEND HIT $85 BILLION FOR 17 PERCENT OF TOTAL INVESTMENT
2012 digital advertising spending will reach $98.2B globally, almost 16% more than 2011
GROUPM STUDY SAYS 2011 GLOBAL INTERNET AD SPEND HIT $85 BILLION FOR 17 PERCENT OF TOTAL INVESTMENT
North America led global digital ad spending in 2011 with $34.5B, followed by Asia Pacific with $24.8B and Western Europe with $21B
GROUPM STUDY SAYS 2011 GLOBAL INTERNET AD SPEND HIT $85 BILLION FOR 17 PERCENT OF TOTAL INVESTMENT
Internet advertising hit $84.8B in 2011, a 16% increase over 2010 and equaling 17% of all global expenditures
GROUPM STUDY SAYS 2011 GLOBAL INTERNET AD SPEND HIT $85 BILLION FOR 17 PERCENT OF TOTAL INVESTMENT
In the U.S., digital advertising spending hit $32.2B in 2011, representing a 22% share of the overall domestic market and a 12% increase over 2010
GROUPM STUDY SAYS 2011 GLOBAL INTERNET AD SPEND HIT $85 BILLION FOR 17 PERCENT OF TOTAL INVESTMENT
86% of Chinese university students access the Internet via their mobile phones, compared to a lower rate of 66% among Chinese Internet users as a whole
GroupM Deep Dives into Digital Lives of University Students
University students in China on average spend more than 20% of their monthly living allowance online shopping
GroupM Deep Dives into Digital Lives of University Students