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Published Facts
Inbound marketers spending more than $25,000 per year save an average of 13% in overall cost per lead, and $14 for every new customer acquired, versus those
relying on outbound strategies
2013 State of Inbound Marketing
41% of marketers believe inbound marketing produces measurable return on investment
2013 State of Inbound Marketing
Inbound marketing delivers 54% more leads than traditional outbound methods
2013 State of Inbound Marketing
Marketers allocate 34% of their overall budgets to inbound marketing, compared to 23% for outbound strategies
2013 State of Inbound Marketing
48% of marketers plan to increase their inbound marketing spending in 2013
2013 State of Inbound Marketing
Inbound marketing budgets have grown by ~50% in each of the past 3 years
2013 State of Inbound Marketing
80% of marketers who have adopted inbound marketing strategies have integrated it into broader company goals
2013 State of Inbound Marketing
Photos on Facebook Pages received 53% more Likes than the average post
Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
81% of companies consider their blogs "useful," "important," or "critical"
Download The State of Inbound Marketing in 2012
65% of B2B companies report that they have acquired a customer through LinkedIn
Download The State of Inbound Marketing in 2012
SEO leads have a 14.6% close rate, while outbound sourced leads have a 1.7% close rate
Download The State of Inbound Marketing in 2012
Inbound marketing-dominated organizations see a cost per lead 61% lower than outbound marketing-dominated ones
Download The State of Inbound Marketing in 2012
Tweets posted during the afternoon and evening have higher clickthrough rates than those posted during the morning
[Infographic] How to Get More Clicks on Twitter
Tweets posted on Fridays, Saturdays and Sundays have higher clickthrough rates than those posted during the rest of the week
[Infographic] How to Get More Clicks on Twitter
Tweets with more adverbs and verbs have higher clickthrough rates than those with more nouns and adjectives
[Infographic] How to Get More Clicks on Twitter
Tweets with the highest clickthrough rates are between 120 and 130 characters long
[Infographic] How to Get More Clicks on Twitter