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    Published Facts

    UK digital national newsbrand ad spending will increase by 26.3% in 2013, and 20.3% in 2014 UK adspend hits £17bn in 2012 – the first time since 2007 | IAB UK  
    Added: 05/09/2013 from IAB Published: 05/09/2013
    UK out-of-home ad spending increased by 9.5% in 2012 UK adspend hits £17bn in 2012 – the first time since 2007 | IAB UK  
    Added: 05/09/2013 from IAB Published: 05/09/2013
    UK digital magazine ad spending will increase by 2.2% in 2013, and 8.5% in 2014 UK adspend hits £17bn in 2012 – the first time since 2007 | IAB UK  
    Added: 05/09/2013 from IAB Published: 05/09/2013
    UK online ad spending will increase by 9.8% in 2013, and 9% in 2014 UK adspend hits £17bn in 2012 – the first time since 2007 | IAB UK  
    Added: 05/09/2013 from IAB Published: 05/09/2013
    UK film ad spending increased by 25.6% in 2012 UK adspend hits £17bn in 2012 – the first time since 2007 | IAB UK  
    Added: 05/09/2013 from IAB Published: 05/09/2013
    UK radio ad spending will increase by 3.9% in 2013, and 4% in 2014 UK adspend hits £17bn in 2012 – the first time since 2007 | IAB UK  
    Added: 05/09/2013 from IAB Published: 05/09/2013
    UK TV ad spending will increase by 3.8% in 2013, and 6.9% in 2014 UK adspend hits £17bn in 2012 – the first time since 2007 | IAB UK  
    Added: 05/09/2013 from IAB Published: 05/09/2013
    UK ad spending will increase by 2.7% in 2013, and 5% in 2014 UK adspend hits £17bn in 2012 – the first time since 2007 | IAB UK  
    Added: 05/09/2013 from IAB Published: 05/09/2013
    39% of US consumers who watch original professional digital video programming do so on desktop computers 45 Million Viewers Per Month Watch Original Professional Digital Video Programming, According to New IAB Research  
    Added: 04/29/2013 from IAB Published: 04/29/2013
    27% of US consumers who watch original professional digital video programming do so on internet-connected TVs 45 Million Viewers Per Month Watch Original Professional Digital Video Programming, According to New IAB Research  
    Added: 04/29/2013 from IAB Published: 04/29/2013
    23% of US consumers who watch original professional digital video programming do so on tablets 45 Million Viewers Per Month Watch Original Professional Digital Video Programming, According to New IAB Research  
    Added: 04/29/2013 from IAB Published: 04/29/2013
    26% of US consumers who watch original professional digital video programming do so on smartphones 45 Million Viewers Per Month Watch Original Professional Digital Video Programming, According to New IAB Research  
    Added: 04/29/2013 from IAB Published: 04/29/2013
    50% of US consumers who watch original professional digital video programming do so on laptops 45 Million Viewers Per Month Watch Original Professional Digital Video Programming, According to New IAB Research  
    Added: 04/29/2013 from IAB Published: 04/29/2013
    24% of US male consumers watch original professional digital video programming 45 Million Viewers Per Month Watch Original Professional Digital Video Programming, According to New IAB Research  
    Added: 04/29/2013 from IAB Published: 04/29/2013
    31% of US consumers aged 18-34 watch original professional digital video programming 45 Million Viewers Per Month Watch Original Professional Digital Video Programming, According to New IAB Research  
    Added: 04/29/2013 from IAB Published: 04/29/2013
    45M US viewers watch original professional digital video programming per month 45 Million Viewers Per Month Watch Original Professional Digital Video Programming, According to New IAB Research  
    Added: 04/29/2013 from IAB Published: 04/29/2013
    56% of light TV viewers watch video on demand content VOD and TV are 'friends with benefits' | IAB UK  
    Added: 04/20/2013 from IAB Published: 04/15/2013
    "Using video on demand to support a TV campaign and adopting a strategy of heavy VOD presence once the TV campaign has ended, means clients can maintain the reach and awareness levels generated by their TV campaign and get an extended audio-visual presence cost effectively" - Mauricio Leon, commercial director of Performics VOD and TV are 'friends with benefits' | IAB UK  
    Added: 04/20/2013 from IAB Published: 04/15/2013
    Marketers reallocated an average of 11% of their TV ad budgets to online advertising in Q1 2013 IAB Presentation_FINAL.ppt - IAB_2012_Digital_Ad_Growth_Mobile_and_Video_Lead_the_Way.pdf  
    Added: 04/17/2013 from IAB Published: 04/16/2013
    39% of marketers reallocated part of their TV ad budgets to online advertising in Q1 2013 IAB Presentation_FINAL.ppt - IAB_2012_Digital_Ad_Growth_Mobile_and_Video_Lead_the_Way.pdf  
    Added: 04/17/2013 from IAB Published: 04/16/2013