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Published Facts
44% of chief marketing officers feel sufficiently prepared to manage the increasing importance of marketing
return on investment
IBM Global Chief Marketing Officer Study
63% of chief marketing officers believe marketing
return on investment will become the most important measure of success over the next 3 to 5 years
IBM Global Chief Marketing Officer Study
75% of chief marketing officers believe marketing must manage brand reputation among both customers and employees
IBM Global Chief Marketing Officer Study
48% of chief marketing officers use customer reviews to influence strategy decisions
IBM Global Chief Marketing Officer Study
42% of chief marketing officers use third-party reviews to influence strategy decisions
IBM Global Chief Marketing Officer Study
26% of chief marketing officers use information from blogs to influence strategy decisions
IBM Global Chief Marketing Officer Study
75% of chief marketing officers use customer analytics to mine data
IBM Global Chief Marketing Officer Study
68% of chief marketing officers say their companies are unprepared to fully incorporate social media
IBM Global Chief Marketing Officer Study
Shoppers referred from social networks like Facebook, Twitter, and YouTube generated only 0.34% of online sales on Black Friday 2012, down from 0.53% in 2011
Black Friday Report 2012
The iPad accounted for nearly 10% of online shopping traffic during Black Friday 2012, more than any other smartphone or tablet
Early Promotions Drive Record Online Sales for Thanksgiving, Fuels Black Friday Retail... -- ARMONK, N.Y., Nov. 24, 2012 /PRNewswire/ --
Mobile sales exceeded 16% of online sales on Black Friday, up from 9.8% in 2011
Early Promotions Drive Record Online Sales for Thanksgiving, Fuels Black Friday Retail... -- ARMONK, N.Y., Nov. 24, 2012 /PRNewswire/ --
24% of consumers used a mobile device to visit a retailer's site on Black Friday 2012, up from 14.3% in 2011
Early Promotions Drive Record Online Sales for Thanksgiving, Fuels Black Friday Retail... -- ARMONK, N.Y., Nov. 24, 2012 /PRNewswire/ --
Online sales on Black Friday 2012 increased 20.7% over 2011
Early Promotions Drive Record Online Sales for Thanksgiving, Fuels Black Friday Retail... -- ARMONK, N.Y., Nov. 24, 2012 /PRNewswire/ --
72% of CEOs want to improve their understanding of individual customer needs, as well as their response time to market needs
IBM 2012 Global CEO Study
73% of CEOs invest in drawing insights from customers, compared to 50% for operations, and 49% for sales
IBM 2012 Global CEO Study
52% of the CEOs intend to make significant changes to their organizations to improve internal collaboration
IBM 2012 Global CEO Study
75% of CEOs believe being collaborative is key to their future success, compared to 67% for communication, and 61% for creativity and flexibility
IBM 2012 Global CEO Study
65% of CEOs believe ethics and values are key attributes in drawing out the best from their workforces, compared to 63% for collaborative environments, and 58% for purpose and mission
IBM 2012 Global CEO Study