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    Published Facts

    44% of chief marketing officers feel sufficiently prepared to manage the increasing importance of marketing return on investment IBM Global Chief Marketing Officer Study  
    Added: 04/03/2013 from IBM Published: 04/03/2013
    63% of chief marketing officers believe marketing return on investment will become the most important measure of success over the next 3 to 5 years IBM Global Chief Marketing Officer Study  
    Added: 04/03/2013 from IBM Published: 04/03/2013
    75% of chief marketing officers believe marketing must manage brand reputation among both customers and employees IBM Global Chief Marketing Officer Study  
    Added: 04/03/2013 from IBM Published: 04/03/2013
    48% of chief marketing officers use customer reviews to influence strategy decisions IBM Global Chief Marketing Officer Study  
    Added: 04/03/2013 from IBM Published: 04/03/2013
    42% of chief marketing officers use third-party reviews to influence strategy decisions IBM Global Chief Marketing Officer Study  
    Added: 04/03/2013 from IBM Published: 04/03/2013
    26% of chief marketing officers use information from blogs to influence strategy decisions IBM Global Chief Marketing Officer Study  
    Added: 04/03/2013 from IBM Published: 04/03/2013
    75% of chief marketing officers use customer analytics to mine data IBM Global Chief Marketing Officer Study  
    Added: 04/03/2013 from IBM Published: 04/03/2013
    68% of chief marketing officers say their companies are unprepared to fully incorporate social media IBM Global Chief Marketing Officer Study  
    Added: 04/03/2013 from IBM Published: 04/03/2013
    Shoppers referred from social networks like Facebook, Twitter, and YouTube generated only 0.34% of online sales on Black Friday 2012, down from 0.53% in 2011 Black Friday Report 2012  
    Added: 11/27/2012 from IBM Published: 11/26/2012
    The iPad accounted for nearly 10% of online shopping traffic during Black Friday 2012, more than any other smartphone or tablet Early Promotions Drive Record Online Sales for Thanksgiving, Fuels Black Friday Retail... -- ARMONK, N.Y., Nov. 24, 2012 /PRNewswire/ --  
    Added: 11/26/2012 from IBM Published: 11/24/2012
    Mobile sales exceeded 16% of online sales on Black Friday, up from 9.8% in 2011 Early Promotions Drive Record Online Sales for Thanksgiving, Fuels Black Friday Retail... -- ARMONK, N.Y., Nov. 24, 2012 /PRNewswire/ --  
    Added: 11/26/2012 from IBM Published: 11/24/2012
    24% of consumers used a mobile device to visit a retailer's site on Black Friday 2012, up from 14.3% in 2011 Early Promotions Drive Record Online Sales for Thanksgiving, Fuels Black Friday Retail... -- ARMONK, N.Y., Nov. 24, 2012 /PRNewswire/ --  
    Added: 11/26/2012 from IBM Published: 11/24/2012
    Online sales on Black Friday 2012 increased 20.7% over 2011 Early Promotions Drive Record Online Sales for Thanksgiving, Fuels Black Friday Retail... -- ARMONK, N.Y., Nov. 24, 2012 /PRNewswire/ --  
    Added: 11/26/2012 from IBM Published: 11/24/2012
    72% of CEOs want to improve their understanding of individual customer needs, as well as their response time to market needs IBM 2012 Global CEO Study  
    Added: 06/02/2012 from IBM Published: 05/22/2012
    73% of CEOs invest in drawing insights from customers, compared to 50% for operations, and 49% for sales IBM 2012 Global CEO Study  
    Added: 06/02/2012 from IBM Published: 05/22/2012
    52% of the CEOs intend to make significant changes to their organizations to improve internal collaboration IBM 2012 Global CEO Study  
    Added: 06/02/2012 from IBM Published: 05/22/2012
    75% of CEOs believe being collaborative is key to their future success, compared to 67% for communication, and 61% for creativity and flexibility IBM 2012 Global CEO Study  
    Added: 06/02/2012 from IBM Published: 05/22/2012
    65% of CEOs believe ethics and values are key attributes in drawing out the best from their workforces, compared to 63% for collaborative environments, and 58% for purpose and mission IBM 2012 Global CEO Study  
    Added: 06/02/2012 from IBM Published: 05/22/2012
    71% of CEOs believe human capital is a key source of sustained economic value, compared to 66% for customer relationships, and 52% for innovation in products and services IBM 2012 Global CEO Study  
    Added: 06/02/2012 from IBM Published: 05/22/2012
    71% of CEOs say changes in technological factors will impact their organizations in the next 3-5 years, compared to 69% for people skills, and 68% for market factors IBM 2012 Global CEO Study  
    Added: 06/02/2012 from IBM Published: 05/22/2012