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Published Facts
18% of African American shoppers and 16% of Hispanic shoppers use their mobile device to make purchases as compared to 10% of Caucasians
Study Shows African American and Hispanic Shoppers Adopt Shopping Technologies at a Faster Rate than Caucasians - MarketWatch
55% of job searchers use LinkedIn, Facebook, or Twitter to look for jobs, while 15% have found a job via a social media site
The Effectiveness of Professional Social Networking
55% of companies plan to spend more on social media recruiting and hiring in the near future, compared to 28% for corporate career sites, 14% for campus recruiting, and 12% for third-party recruiters
The Effectiveness of Professional Social Networking
65% of journalists have used information on LinkedIn as research material
The Effectiveness of Professional Social Networking
20% of top-level executives on social media sites use them to promote their businesses, compared to 13% of middle management, and 6% of entry-level workers
The Effectiveness of Professional Social Networking
59% of top-level executives on social media sites use them for networking and keeping in touch with business contacts, compared to 70% of middle management, and 66% of entry-level workers
The Effectiveness of Professional Social Networking
63% of companies worldwide have hired workers via social media
The Effectiveness of Professional Social Networking
LinkedIn derives 50% of its revenue from job search and hiring services
The Effectiveness of Professional Social Networking
LinkedIn has more than 135MM registered users worldwide
The Effectiveness of Professional Social Networking
66% of U.S. shoppers make impulse purchases based on sales, compared to 30% for coupons
The Checkout: Shopping List 2012
61% of U.S. consumers say the most important factor in making shopping lists is the brands they currently use
The Checkout: Shopping List 2012
78% of U.S. women search advertising circulars while making shopping lists
The Checkout: Shopping List 2012
44% of all Americans have not changed their shopping behavior in the past 3 months
The Checkout: Shopping List 2012
25% of all Americans have been buying fewer and cheaper items in the past 3 months
The Checkout: Shopping List 2012
27% of generation X have been buying fewer and cheaper items in the past 3 months
The Checkout: Shopping List 2012
29% of Millennials have been buying fewer and cheaper items in the past 3 months
The Checkout: Shopping List 2012
35% of U.S. single parents have been buying fewer and cheaper items in the past 3 months
The Checkout: Shopping List 2012
40% of U.S. consumers who purchase new appliances do so to replace broken ones
The Complex Shopper Study - Shopper Culture