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    • Interactive Advertising Bureau

    1-20 of 21 results

    Published Facts

    Mobile-optimized sites get an average of 19 page visits, versus 12 page visits for un-optimized sites Nearly 40% of top 100 brands have a mobile optimised website | IAB UK  
    Added: 08/23/2012 from Interactive Advertising Bureau Published: 08/22/2012
    Average dwell time for mobile-optimized sites is 5 minutes, 2 minutes longer than the average for un-optimized sites Nearly 40% of top 100 brands have a mobile optimised website | IAB UK  
    Added: 08/23/2012 from Interactive Advertising Bureau Published: 08/22/2012
    Nearly 40% of the top 100 brands in the UK have a mobile-optimized website Nearly 40% of top 100 brands have a mobile optimised website | IAB UK  
    Added: 08/23/2012 from Interactive Advertising Bureau Published: 08/22/2012
    9.1% of US mobile shoppers use their phones to research product features Mobile Shoppers: Ubiquitous Data Spawns Savvier Consumers  
    Added: 02/02/2012 from Interactive Advertising Bureau Published: 12/07/2011
    8% of US mobile shoppers use their phones to check product availability at specific stores Mobile Shoppers: Ubiquitous Data Spawns Savvier Consumers  
    Added: 02/02/2012 from Interactive Advertising Bureau Published: 12/07/2011
    9.8% of US mobile shoppers use their phones to compare product prices Mobile Shoppers: Ubiquitous Data Spawns Savvier Consumers  
    Added: 02/02/2012 from Interactive Advertising Bureau Published: 12/07/2011
    48% of US consumers who access mobile shopping content earn over $75,000 per year Mobile Shoppers: Ubiquitous Data Spawns Savvier Consumers  
    Added: 02/02/2012 from Interactive Advertising Bureau Published: 12/07/2011
    37% of US mobile users are under the age of 34 Mobile Shoppers: Ubiquitous Data Spawns Savvier Consumers  
    Added: 02/02/2012 from Interactive Advertising Bureau Published: 12/07/2011
    61% of US consumers who access mobile shopping content are under the age of 34 Mobile Shoppers: Ubiquitous Data Spawns Savvier Consumers  
    Added: 02/02/2012 from Interactive Advertising Bureau Published: 12/07/2011
    Mobile platforms accounted for over 14% of all online shopping traffic on Black Friday 2011 Mobile Shoppers: Ubiquitous Data Spawns Savvier Consumers  
    Added: 02/02/2012 from Interactive Advertising Bureau Published: 12/07/2011
    20% of US mobile users use their phones to text or call family or friends about a product while in a store Mobile Shoppers: Ubiquitous Data Spawns Savvier Consumers  
    Added: 02/02/2012 from Interactive Advertising Bureau Published: 12/07/2011
    51% of US Internet users have learned more about new products due to online ads Affluent Consumers in a Digital World  
    Added: 02/02/2012 from Interactive Advertising Bureau Published: 07/01/2011
    US Internet users see an average of 17.4 online ads per week Affluent Consumers in a Digital World  
    Added: 02/02/2012 from Interactive Advertising Bureau Published: 07/01/2011
    85% of US Internet users have viewed an online ad in the past 7 days Affluent Consumers in a Digital World  
    Added: 02/02/2012 from Interactive Advertising Bureau Published: 07/01/2011
    60% of US Internet users have taken action based on a digital ad in the past six months Affluent Consumers in a Digital World  
    Added: 02/02/2012 from Interactive Advertising Bureau Published: 07/01/2011
    33% of Americans with an annual income of $100,000 or more own a smartphone Affluent Consumers in a Digital World  
    Added: 02/02/2012 from Interactive Advertising Bureau Published: 07/01/2011
    98% of Americans with an annual income of $100,000 or more use the Internet Affluent Consumers in a Digital World  
    Added: 02/02/2012 from Interactive Advertising Bureau Published: 07/01/2011
    79% of the US population use the Internet Affluent Consumers in a Digital World  
    Added: 02/02/2012 from Interactive Advertising Bureau Published: 07/01/2011
    21% of US households have a minimum $100,000 annual income Affluent Consumers in a Digital World  
    Added: 02/02/2012 from Interactive Advertising Bureau Published: 07/01/2011
    In 2009, search revenue accounted for 47% of online ad revenues, while display related ads (banners, digital video, sponsorship) accounted for 35%. Classifieds accounted for 10% and email ads accounted for 1% IAB Internet Advertising Revenue Report  
    Added: 07/14/2010 from Interactive Advertising Bureau Published: 04/01/2010