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Published Facts
91% of all US households with annual incomes over $50k subscribe to a broadband service at home, compared to 68% of households with incomes of $30k-$50k and 47% of households with incomes under $30k
NEARLY 90% OF U.S. COMPUTER HOUSEHOLDS SUBSCRIBE TO BROADBAND
90% of US households with a laptop or desktop computer at home subscribe to a broadband Internet service, up from 65% in 2007
NEARLY 90% OF U.S. COMPUTER HOUSEHOLDS SUBSCRIBE TO BROADBAND
87% of US households subscribe to some form of multi-channel video service
OVERALL, 87% STILL SUBSCRIBE TO A MULTI-CHANNEL VIDEO SERVICE
19% of mobile phone owners watch video on their devices at least once a month, compared to 15% in 2011
38% OF U.S. HOUSEHOLDS NOW HAVE A TV CONNECTED TO THE INTERNET
16% of U.S. adults watch full length TV shows online at least once per week, compared to 12% in 2011
38% OF U.S. HOUSEHOLDS NOW HAVE A TV CONNECTED TO THE INTERNET
50% of Netflix subscribers are satisfied with the service, while 11% are likely to stop subscribing in the next 6 months
38% OF U.S. HOUSEHOLDS NOW HAVE A TV CONNECTED TO THE INTERNET
79% of Netflix Watch Instantly customers use it to watch movies and television shows on a TV, and 59% of this group access Netflix via a video game system
38% OF U.S. HOUSEHOLDS NOW HAVE A TV CONNECTED TO THE INTERNET
35% of Netflix subscribers watch online video from a device connected to their TVs, compared to 5% of non-Netflix subscribers
38% OF U.S. HOUSEHOLDS NOW HAVE A TV CONNECTED TO THE INTERNET
13% of U.S. adults watch online video via a device connected to their TVs, up from 10% in 2011, and 5% in 2010
38% OF U.S. HOUSEHOLDS NOW HAVE A TV CONNECTED TO THE INTERNET
28% of U.S. households have a video game console connected to the Internet
38% OF U.S. HOUSEHOLDS NOW HAVE A TV CONNECTED TO THE INTERNET
38% of U.S. households have at least one TV connected to the Internet via a video game system, a Blu-ray player, an Apple TV or Roku set-top box, and/or the TV set itself, up from 30% in 2011, and 24% in 2010
38% OF U.S. HOUSEHOLDS NOW HAVE A TV CONNECTED TO THE INTERNET
48% of HDTV households have more than one HDTV, and overall, about one-third of all U.S. households now have multiple HDTV sets, up from about one-sixth in 2009
HDTV SETS NOW IN OVER TWO-THIRDS OF U.S. HOUSEHOLDS
69% of U.S. households have at least one HDTV, up from 17% in 2006
HDTV SETS NOW IN OVER TWO-THIRDS OF U.S. HOUSEHOLDS
20% of multi-channel video subscribers are likely to reduce spending in the next six months -- Netflix subscribers, online video users, and premium subscribers are as likely as others to reduce spending
NETFLIX DRIVING USE OF EMERGING VIDEO SERVICES
9% of multi-channel video subscribers are likely to switch in the next six months, compared to 10% the past three years -- 6% of Netflix Watch Instantly users are likely to switch video providers
NETFLIX DRIVING USE OF EMERGING VIDEO SERVICES
12% of all adults watch TV shows online weekly -- compared to 11% last year, and 10% two years ago
NETFLIX DRIVING USE OF EMERGING VIDEO SERVICES
Overall, 12% of all adults use Netflix's Watch Instantly feature weekly -- compared to 4% last year
NETFLIX DRIVING USE OF EMERGING VIDEO SERVICES
23% of households have a video game system connected to the Internet, 10% have an Internet-connected TV set, and 7% have a Blu-ray player with an Internet connection (some households have more than one of these)
NETFLIX DRIVING USE OF EMERGING VIDEO SERVICES