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Published Facts
Game downloads on smartphones increased by 30% from 2010 to 2011
PlayFirst and Magid study: Games Now Top Money-Maker on Tablets and Smartphones - PlayFirst Games
14% of smartphone gamers pay for in-game virtual goods, averaging $25 per spender
PlayFirst and Magid study: Games Now Top Money-Maker on Tablets and Smartphones - PlayFirst Games
The average smartphone gamer downloaded 10+ games in 2011
PlayFirst and Magid study: Games Now Top Money-Maker on Tablets and Smartphones - PlayFirst Games
23% of tablet gamers pay for virtual goods, with an average spend of $62
PlayFirst and Magid study: Games Now Top Money-Maker on Tablets and Smartphones - PlayFirst Games
The average tablet gamer downloaded 20+ games in 2011
PlayFirst and Magid study: Games Now Top Money-Maker on Tablets and Smartphones - PlayFirst Games
The average social gamer in the US will spend an average of $51 in 2012, down from $78 in 2011
Social Game Audience Growth is Slowing in the U.S. - Study | Frank N. Magid Associates, Inc.
It’s estimated that more than 250,000 children are being raised by same-sex parents
Generational Strategy | Frank N. Magid Associates, Inc.
90% of Americans describe the U.S. as at least “somewhat diverse," with 60% classifying the country as “very diverse"
Generational Strategy | Frank N. Magid Associates, Inc.
In 2042, the entire U.S. population will be less than 50% Caucasian
Generational Strategy | Frank N. Magid Associates, Inc.
In 2019, live births in America will be less than 50% Caucasian
Generational Strategy | Frank N. Magid Associates, Inc.
50% of U.S. online males 24 and under bought virtual goods in 2011, compared to 15% of females of the same age
Virtual Goods Spending Topped $2 Billion In U.S. In 2011 | Frank N. Magid Associates, Inc.
70% of U.S. online gamers who have not purchased virtual goods say they might be willing to do so
Virtual Goods Spending Topped $2 Billion In U.S. In 2011 | Frank N. Magid Associates, Inc.
26% of U.S. online gamers have purchased virtual goods as a gift
Virtual Goods Spending Topped $2 Billion In U.S. In 2011 | Frank N. Magid Associates, Inc.
U.S. consumers who purchase virtual goods spend an average of $64 per year, with 12% spending $100 or more
Virtual Goods Spending Topped $2 Billion In U.S. In 2011 | Frank N. Magid Associates, Inc.
35% of U.S. online gamers have purchased virtual goods, up 50% from 2010
Virtual Goods Spending Topped $2 Billion In U.S. In 2011 | Frank N. Magid Associates, Inc.
25% of U.S. online consumers purchased virtual goods in 2011, up 100% from 2009
Virtual Goods Spending Topped $2 Billion In U.S. In 2011 | Frank N. Magid Associates, Inc.
Twice as many U.S. consumers bought virtual goods in 2011 as in 2009, spending an average of 28% more each
Virtual Goods Spending Topped $2 Billion In U.S. In 2011 | Frank N. Magid Associates, Inc.
U.S. virtual goods spending topped $2B in 2011, up from $1.8B in 2009
Virtual Goods Spending Topped $2 Billion In U.S. In 2011 | Frank N. Magid Associates, Inc.