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McKinsey & Co.
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Published Facts
The average Apple mobile owner uses 29 apps, compared to 18 for Android
Has the app economy peaked? | Lean Back 2.0
44% of Apple mobile users have purchased apps, compared to 23% for Android
Has the app economy peaked? | Lean Back 2.0
Apple accounts for 51% of US app spending, compared to 36% for Android
Has the app economy peaked? | Lean Back 2.0
Android apps account for 46% of the apps currently in use, compared to 42% for Apple
Has the app economy peaked? | Lean Back 2.0
Average spending on digital reader newspaper subscriptions fell by $1 in 2012, while online newspaper subscriptions fell by $7
Has the app economy peaked? | Lean Back 2.0
The average American mobile owner uses 23 apps, up from 14 in 2011
Has the app economy peaked? | Lean Back 2.0
58% of the US population own smartphones, up from 50% from 2011
Has the app economy peaked? | Lean Back 2.0
Tablet penetration doubles each year, and currently stands at about 33%
Has the app economy peaked? | Lean Back 2.0
Southeast Brazil accounts for over 58% of the country's eCommerce, compared to 7% for the northeast
Brazil briefing: Where is the e-commerce market going?
30% of internet users follow retailers on social media sites, compared to 12% for England
Brazil briefing: Where is the e-commerce market going?
87% of internet users in Brazil belong to at least 1 social network, compared to a global average of 70%
Brazil briefing: Where is the e-commerce market going?
Mobile broadband penetration will reach 85% of the Brazilian population by 2015
Brazil briefing: Where is the e-commerce market going?
Over 50% of Brazil's population of 195MM people has access to the internet
Brazil briefing: Where is the e-commerce market going?
Social technologies could potentially contribute $900B to $1.3T in annual value across four industry sectors
The social economy: Unlocking value and productivity through social technologies | McKinsey Global Institute | Technology
28% of mainstream Chinese consumers buy on impulse, compared to 49% in the UK
Meet the 2020 Chinese Consumer
By 2020, the number of Chinese high school students who enroll in college could reach 40%, up from 25% in 2010
Meet the 2020 Chinese Consumer
China's median age will rise from 34 to 37 by 2020, similar to the median age of 36.6 in the U.S.
in 2010
Meet the 2020 Chinese Consumer
Per capita disposable income of Chinese urban consumers will double between 2010 and 2020, from about $4,000 to about $8,000
Meet the 2020 Chinese Consumer