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Published Facts
24% of US smartphone owners have purchased airline tickets on their devices
Mobile Intel Series | Millennial Media
29% of US smartphone owners have booked hotel stays on their devices
Mobile Intel Series | Millennial Media
34% of US smartphone owners have purchased gift certificates on their devices
Mobile Intel Series | Millennial Media
35% of US smartphone owners have purchased tickets for movies, games, concerts, or other entertainment events on their devices
Mobile Intel Series | Millennial Media
37% of US smartphone owners have purchased clothing or accessory items on their devices
Mobile Intel Series | Millennial Media
47% of US smartphone owners have purchased digital entertainment items on their devices
Mobile Intel Series | Millennial Media
38% of female mobile owners have used their devices to send a picture of a product to friends or family while shopping in stores, compared to 32% for males
Mobile Intel Series | Millennial Media
41% of female mobile owners have used their devices to research product information while shopping in stores, compared to 29% for males
Mobile Intel Series | Millennial Media
51% of male mobile owners have used their devices to compare product prices while shopping in stores, compared to 38% for females
Mobile Intel Series | Millennial Media
34% of US consumers aged 25-34 shop for groceries via mobile devices
Mobile Intel Series | Millennial Media
53% of the US mobile consumer goods audience is female, 47% male
Mobile Intel Series | Millennial Media
Consumers aged 25-34 account for 27% of the US mobile consumer goods audience, compared to 23% for 35-44, and 19% for 45-54
Mobile Intel Series | Millennial Media
45% of the US consumer goods audience own Android smartphones, compared to 42% for Apple
Mobile Intel Series | Millennial Media
39% of mobile marketers identify sustained in-market presence as their main campaign goal, compared to 14% for brand awareness, and 14% for site traffic
S.M.A.R.T.™ Report | Millennial Media
Retail and restaurants accounted for 16% of mobile advertising spending in 2012, compared to 14% for telecommunications, and 14% for finance
S.M.A.R.T.™ Report | Millennial Media