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Published Facts
Paying for purchases on their phone bill was preferred by 38%, 30% and 23% respectively for 18-24 15-34, 35-54 year olds while credit card payment was preferred by 14%, 16% 28% of the same groups respectively
Myxer Q2 2011 - mCommerce Report “Shop Till Your Calls Drop”
On Android devices, 27% said they prefer to charge to their credit card, higher than the 18% of the total population
Myxer Q2 2011 - mCommerce Report “Shop Till Your Calls Drop”
Of all items purchased online it was music that dominated with 68% of their mobile purchases. 5% of the respondents who bought from their phones said they purchased physical items to be delivered, and 5% said they purchased other digital content
Myxer Q2 2011 - mCommerce Report “Shop Till Your Calls Drop”
In the 18-24 year old age range, 38% preferred charging their phone bill, while only 14% preferred paying by credit card. In the 35-54 age range, the credit card was the preferred method of payment at 28% versus 23% for paying by phone bill
Myxer Q2 2011 - mCommerce Report “Shop Till Your Calls Drop”
Out of the 53% who said they did indeed make purchases from their phone, 31% said they preferred to have their mobile purchases charged to their mobile phone bill while 18% said they preferred to pay by credit card
Myxer Q2 2011 - mCommerce Report “Shop Till Your Calls Drop”