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    Published Facts Tagged With:

    72% of US mobile owners who watch video on their devices do so via the internet, while 72% use apps Mobile Video: It’s a Small Screen for a Growing Marketplace  
    Added: 03/31/2013 from Nielsen Published: 03/31/2013
    84% of US mobile owners use map or navigation apps How the Mobile Consumer Connects Around the Globe | Nielsen Wire  
    Added: 02/25/2013 from Nielsen Published: 02/25/2013
    65% of US mobile owners use video apps How the Mobile Consumer Connects Around the Globe | Nielsen Wire  
    Added: 02/25/2013 from Nielsen Published: 02/25/2013
    85% of US mobile owners use social media apps How the Mobile Consumer Connects Around the Globe | Nielsen Wire  
    Added: 02/25/2013 from Nielsen Published: 02/25/2013
    61% of US mobile owners use gaming apps How the Mobile Consumer Connects Around the Globe | Nielsen Wire  
    Added: 02/25/2013 from Nielsen Published: 02/25/2013
    47% of US smartphone owners use shopping apps, accessing them an average of 17 times per month Which Smartphone Apps do Savvy Shoppers Use Most? | Nielsen Wire  
    Added: 08/07/2012 from Nielsen Published: 08/06/2012
    The average number of apps per smartphone increased 28% from 32 apps in 2011 to 41 in 2012 State of the Appnation – A Year of Change and Growth in U.S. Smartphones | Nielsen Wire  
    Added: 05/20/2012 from Nielsen Published: 05/16/2012
    During the 2011 holiday season, the top retail apps and websites combined — Amazon, Best Buy, eBay, Target and Walmart — reached nearly 60% of smartphone owners A Store in Your Pocket: Retailer Mobile Websites Beat Apps among US Smartphone Owners | Nielsen Wire  
    Added: 03/12/2012 from Nielsen Published: 03/12/2012
    64% of mobile phone time is spent using apps State of the Media: U.S. Digital Consumer Report, Q3-Q4 2011  
    Added: 03/09/2012 from Nielsen Published: 03/09/2012
    iPhone users are more interested in using their devices for payment than Android users, with 39% saying they would be extremely or very interested Smartphones: The Ultimate Shopping Companion | Nielsen Wire  
    Added: 02/23/2012 from Nielsen Published: 02/22/2012
    Although 9% of mobile shoppers have used their phone to pay at the register, 71% of app downloaders are interested in a payment app Smartphones: The Ultimate Shopping Companion | Nielsen Wire  
    Added: 02/23/2012 from Nielsen Published: 02/22/2012
    Top activities among mobile shoppers include in-store price comparisons (38%), browsing products by mobile Web or apps (38%) and reading product reviews (32%) Smartphones: The Ultimate Shopping Companion | Nielsen Wire  
    Added: 02/23/2012 from Nielsen Published: 02/22/2012
    67% of Android users used Google Maps apps in the past 30 days The State of Mobile Apps  
    Added: 01/31/2012 from Nielsen Published: 06/01/2010
    58% of iPhone users have used a Facebook app in the past 30 days The State of Mobile Apps  
    Added: 01/31/2012 from Nielsen Published: 06/01/2010
    56% of smartphone users have downloaded a news or weather app in the past 30 days The State of Mobile Apps  
    Added: 01/31/2012 from Nielsen Published: 06/01/2010
    54% of smartphone users have downloaded a social networking app in the past 30 days The State of Mobile Apps  
    Added: 01/31/2012 from Nielsen Published: 06/01/2010
    65% of smartphone users have downloaded a game in the past 30 days The State of Mobile Apps  
    Added: 01/31/2012 from Nielsen Published: 06/01/2010
    14% of mobile subscribers have downloaded an app in the last 30 days The State of Mobile Apps  
    Added: 01/31/2012 from Nielsen Published: 06/01/2010
    62% of smartphone owners have downloaded apps on their devices and games are the top application category used in the past 30 days Nielsen | State of the Media: Mobile Media Report Q3 2011  
    Added: 12/19/2011 from Nielsen Published: 12/15/2011
    Facebook’s app is the most active among Android owners 18-24 and 25-34, who both hover at around an 80% active reach App-Happy with Android: The Most Popular Android Apps by Age | Nielsen Wire  
    Added: 12/13/2011 from Nielsen Published: 12/12/2011