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72% of US mobile owners who watch video on their devices do so via the internet, while 72% use apps
Mobile Video: It’s a Small Screen for a Growing Marketplace
84% of US mobile owners use map or navigation apps
How the Mobile Consumer Connects Around the Globe | Nielsen Wire
65% of US mobile owners use video apps
How the Mobile Consumer Connects Around the Globe | Nielsen Wire
85% of US mobile owners use social media apps
How the Mobile Consumer Connects Around the Globe | Nielsen Wire
61% of US mobile owners use gaming apps
How the Mobile Consumer Connects Around the Globe | Nielsen Wire
47% of US smartphone owners use shopping apps, accessing them an average of 17 times per month
Which Smartphone Apps do Savvy Shoppers Use Most? | Nielsen Wire
The average number of apps per smartphone increased 28% from 32 apps in 2011 to 41 in 2012
State of the Appnation – A Year of Change and Growth in U.S. Smartphones | Nielsen Wire
During the 2011 holiday season, the top retail apps and websites combined — Amazon, Best Buy, eBay, Target and Walmart — reached nearly 60% of smartphone owners
A Store in Your Pocket: Retailer Mobile Websites Beat Apps among US Smartphone Owners | Nielsen Wire
64% of mobile phone time is spent using apps
State of the Media: U.S. Digital Consumer Report, Q3-Q4 2011
iPhone users are more interested in using their devices for payment than Android users, with 39% saying they would be extremely or very interested
Smartphones: The Ultimate Shopping Companion | Nielsen Wire
Although 9% of mobile shoppers have used their phone to pay at the register, 71% of app downloaders are interested in a payment app
Smartphones: The Ultimate Shopping Companion | Nielsen Wire
Top activities among mobile shoppers include in-store price comparisons (38%), browsing products by mobile Web or apps (38%) and reading product reviews (32%)
Smartphones: The Ultimate Shopping Companion | Nielsen Wire
56% of smartphone users have downloaded a news or weather app in the past 30 days
The State of Mobile Apps
54% of smartphone users have downloaded a social networking app in the past 30 days
The State of Mobile Apps