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1-13 of 13 results
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6.3M South Asians and Chinese consumers will live in Canada by 2031
Looking Good: Appealing to Ethnic Consumers in the Beauty Aisle
US adult internet users who pay for streaming services are 73% more likely than the average US online adult to be Asian
Kicking It Old and New School: Who’s Purchasing Media?
The average African American spends 55 hours per week engaging with media content across all screens, compared to 35 hours for Hispanics, and 27 hours for Asian Americans
Zero-TV Doesn’t Mean Zero Video
Asian-Americans represent $718B in buying power, which is expected to reach $1T in 2017
Asian-American Consumer Base: Has Tremendous Buying Power, Still Growing | Nielsen Wire
The Asian-American household median income is 28% higher than the total U.S. median in 2012
Asian-American Consumer Base: Has Tremendous Buying Power, Still Growing | Nielsen Wire
67.3% of Asian-American mobile phone subscribers own smartphones, compared to 57.3% for Hispanics, 54.4% of African-Americans, and 44.7% for Caucasians
America’s New Mobile Majority: a Look at Smartphone Owners in the U.S. | Nielsen Wire
The U.S. Asian population will grow by 142% between 2010 and 2050, compared to 42% for the total U.S. population
Young, Mobile and Growing: The State of U.S. Hispanic Consumers | Nielsen Wire
60% of Asians in the U.S. use smartphones, compared to 50% of Hispanics, 48% of African Americans and 39% of Whites
Nielsen: 2011 U.S. Media Universe
33% of white women in the U.S. have a smartphone, less than Hispanics (65%), African Americans (61%) and Asians (61%)
Nielsen | Women of Tomorrow: U.S. Multicultural Insights
The top spending focus of African American and Hispanic women is paying off debt, compared to general savings for Asians and groceries for caucasians
Nielsen | Women of Tomorrow: U.S. Multicultural Insights
By co-promoting the right combination of branded and store brand items will lead to have a bond with African American and Asian consumers
U.S. Store Brands Have Room to Grow | Nielsen Wire