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"Latinas are a lucrative consumer group for the beauty and health industry. With a great spending power and high numbers on consumption for personal care products, they will generate substantial growth in these categories" - Diverse Consumer Insights executive director Eva Gonzalez
Looking Good: Appealing to Ethnic Consumers in the Beauty Aisle
54% of African-American consumers purchase hand lotion, body lotion, or skin cream, compared to 40% for the general US population
Looking Good: Appealing to Ethnic Consumers in the Beauty Aisle