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Hispanics in households with annual incomes between $50,000 and $100,000 account for 29% of the total Hispanic population, and 40% of all Hispanic spending
Upscale Latinos: America’s New Baby Boomers
85% of Hispanic households with annual incomes between $50,000 and $100,000 include 3 or more people, compared to 65% of non-Hispanics in the same income range
Upscale Latinos: America’s New Baby Boomers
21% of Hispanics in households with annual incomes between $50,000 and $100,000 invest in mutual funds, compared to 16% for the total Hispanic population
Upscale Latinos: America’s New Baby Boomers
Hispanics in households with annual incomes between $50,000 and $100,000 are 50% more likely than the average Hispanic to manage their finances via mobile devices
Upscale Latinos: America’s New Baby Boomers
There will be 30M Hispanics in households with annual incomes between $50,000 and $100,000 by 2050, up from 15M in 2012
Upscale Latinos: America’s New Baby Boomers
60% of Hispanic households with annual incomes between $50,000 and $100,000 are located in the Southwest and Pacific regions
Upscale Latinos: America’s New Baby Boomers
77% of Hispanic households with annual incomes between $50,000 and $100,000 include 4 or more people
Upscale Latinos: America’s New Baby Boomers
75% of Hispanics in households with annual incomes between $50,000 and $100,000 are under the age of 45
Upscale Latinos: America’s New Baby Boomers
The average African American spends 55 hours each week engaging with content across all screens, compared to 34 hours for Hispanics, and 26 hours for Asian Americans
The Fast and the Curious: On-The-Go Consumers Drive Content and Connectivity
An average of 1.48M US Hispanics watched each NFL game in 2012
From Futbol to Football. A Matter of Passion
An average of 2.64M US Hispanics watched each Mexican National Team soccer game in 2012
From Futbol to Football. A Matter of Passion
An average of 29,000 US Hispanics watched each international soccer game in 2012
From Futbol to Football. A Matter of Passion
An average of 55,000 US Hispanics watched each Major League Soccer game in 2012
From Futbol to Football. A Matter of Passion
An average of 404,000 US Hispanics watched each Liga MX Apertura game in 2012
From Futbol to Football. A Matter of Passion
"Latinas are a lucrative consumer group for the beauty and health industry. With a great spending power and high numbers on consumption for personal care products, they will generate substantial growth in these categories" - Diverse Consumer Insights executive director Eva Gonzalez
Looking Good: Appealing to Ethnic Consumers in the Beauty Aisle
75% of the Hispanic population is under age 35
Looking Good: Appealing to Ethnic Consumers in the Beauty Aisle
Hispanics will have $1.5T in spending power by 2015
Looking Good: Appealing to Ethnic Consumers in the Beauty Aisle
The Hispanic population in Denver increased by 54.5% between 2000 and 2013
Latino Populations are Growing Fastest Where We Aren’t Looking