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54% of consumers are more likely to buy a new product when learning about it from a newspaper or magazine ad
A Multi-Mix Media Approach Drives New Product Awareness | Nielsen Wire
TV accounts for 61.8% of global ad spending, compared to 19.7% for newspapers, 7.9% for magazines, and 2.7% for the internet
Globally, Cinema and Internet Ad Spend Are on the Rise | Nielsen Wire
U.S. TV ad spend reached $72B in 2011, compared to $16B for magazines, $12B for newspapers, $7B for radio, and $6B for the Internet
Report: TV Continues to Hold the Lion’s Share of Ad Dollars and Consumers’ Media Time | Nielsen Wire