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3 out of 4 American moms visited Facebook during March 2012
Infographic: The Digital Lives of American Moms
Moms are 61% more likely to visit Pinterest than the average American
Infographic: The Digital Lives of American Moms
About 1 in 3 bloggers are moms, and 52% of bloggers are parents with kids under 18 years old in their households
Buzz in the Blogosphere: Millions More Bloggers and Blog Readers | Nielsen Wire
Households with kids under 18 might make up a third of U.S. households, yet they are responsible for roughly half of all purchases of cereal, juice, fresh meat and prepared food (dry mixes)
Understanding the Modern American Mom | Nielsen Wire