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48% of brand marketers plan to maintain their spending on online display advertising in 2013
Online Evolution: 2013 Marks the Year of Brand Advertising
64% of brand marketers plan to increase their spending on online video advertising in 2013
Online Evolution: 2013 Marks the Year of Brand Advertising
69% of brand marketers plan to increase their spending on mobile advertising in 2013
Online Evolution: 2013 Marks the Year of Brand Advertising
70% of brand marketers plan to increase their spending on social media advertising in 2013
Online Evolution: 2013 Marks the Year of Brand Advertising
25% of marketers believe online direct response spending will increase by 20% or more in 2013
Online Evolution: 2013 Marks the Year of Brand Advertising
20% of marketers believe online brand advertising spending will increase by 20% or more in 2013
Online Evolution: 2013 Marks the Year of Brand Advertising
63% of marketers believe online brand advertising spending will increase in 2013
Online Evolution: 2013 Marks the Year of Brand Advertising
5% of advertisers use only social media advertising
The Rise of Paid Social Ads: Completing the Integrated Ad Approach | Nielsen Wire
51% of advertisers use social media advertising in conjunction with offline forms
The Rise of Paid Social Ads: Completing the Integrated Ad Approach | Nielsen Wire
66% of advertisers use social media advertising in conjunction with other online forms
The Rise of Paid Social Ads: Completing the Integrated Ad Approach | Nielsen Wire
37% of online advertisers who integrate paid social ads into their campaigns do so in conjunction with TV ads
The Paid Social Media Advertising Report 2013
52% of advertisers who integrate paid social ads into their campaigns do so in conjunction with offline print ads
The Paid Social Media Advertising Report 2013
46% of online advertisers who integrate paid social ads into their campaigns do so in conjunction with online video ads
The Paid Social Media Advertising Report 2013
83% of online advertisers who integrate paid social ads into their campaigns do so in conjunction with online display ads
The Paid Social Media Advertising Report 2013
66% of online advertisers integrate paid social ads into their campaigns
The Paid Social Media Advertising Report 2013
41% of US online advertisers have dedicated paid social media ad budgets
Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013 | Nielsen Wire
41% of US online advertisers plan to increase their spending on social media by up to 10%, compared to 15% for 11-20%, and 11% for over 20%
Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013 | Nielsen Wire
70% of US online advertisers dedicated 10% or less of their overall 2012 online advertising budgets to paid social media
Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013 | Nielsen Wire