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    Published Facts Tagged With:

    4% of U.S. smartphone owners have made purchases on their phones based on ads they saw there, compared to 12% of Italy, 8% for Germany, and 7% for the U.K. Comparing Mobile Ad Effectiveness in US, UK, Germany and Italy | Nielsen Wire  
    Added: 03/05/2012 from Nielsen Published: 03/01/2012
    6% of U.S. smartphone owners have made purchases in stores based on ads they saw on their phones, compared to 18% for Italy, 15% for Germany, and 14% for the U.K. Comparing Mobile Ad Effectiveness in US, UK, Germany and Italy | Nielsen Wire  
    Added: 03/05/2012 from Nielsen Published: 03/01/2012
    20% of U.S. smartphone owners have made purchases on their PCs based on ads they saw on their phones, compared to 27% for Italy, 34% for Germany, and 28% for the U.K. Comparing Mobile Ad Effectiveness in US, UK, Germany and Italy | Nielsen Wire  
    Added: 03/05/2012 from Nielsen Published: 03/01/2012
    24% of U.S. tablet owners have clicked on ads they saw on their devices, compared to 28% for Italy, and 23% for Germany and the U.K. Comparing Mobile Ad Effectiveness in US, UK, Germany and Italy | Nielsen Wire  
    Added: 03/05/2012 from Nielsen Published: 03/01/2012
    21% of U.S. tablet owners have searched for more information on a business they saw advertised on their devices, compared to 26% for Italy, 23% for Germany, and 20% for the U.K. Comparing Mobile Ad Effectiveness in US, UK, Germany and Italy | Nielsen Wire  
    Added: 03/05/2012 from Nielsen Published: 03/01/2012
    8% of U.S. tablet owners have made purchases on their devices based on ads they saw there, compared to 13% for Italy, and 10% for Germany and the U.K. Comparing Mobile Ad Effectiveness in US, UK, Germany and Italy | Nielsen Wire  
    Added: 03/05/2012 from Nielsen Published: 03/01/2012
    16% of U.S. tablet owners have made purchases at a store based on ads they saw on their tablets, compared to 19% for Italy, 18% for Germany, and 16% for the U.K. Comparing Mobile Ad Effectiveness in US, UK, Germany and Italy | Nielsen Wire  
    Added: 03/05/2012 from Nielsen Published: 03/01/2012
    23% of U.S. tablet owners have made purchases on their PCs based on ads they saw on their tablets, compared to 32% for Italy and Germany, and 27% for the U.K. Comparing Mobile Ad Effectiveness in US, UK, Germany and Italy | Nielsen Wire  
    Added: 03/05/2012 from Nielsen Published: 03/01/2012