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Apple's US revenue increased by 17.3% in 2011, and 19.9% in 2012
U.S. Consumer Technology Retail Sales Decline 2 Percent in 2012, According to The NPD Group– NPD.com
Apple and Samsung accounted for $6.5B in increased sales in 2012, while the remainder of the consumer technology industry declined by $9.5B
U.S. Consumer Technology Retail Sales Decline 2 Percent in 2012, According to The NPD Group– NPD.com
iPhones and iPads have accounted for 33% of first-time Apple product purchases since 2010
One-in-four iPad Purchases are made by First-Time Apple Owners, According to The NPD Group
20% of iPad owners have a household income of $45,000 or less
NPD: iPad Owners are Older and More Wealthy than Other Tablet Owners
40% of iPad owners have a household income of $100,000 or more, compared to 26% of non-iPad owners
NPD: iPad Owners are Older and More Wealthy than Other Tablet Owners
iPad buyers at the end of 2011 were 50% more likely to have an income under $45,000 and 33% more likely to be under 34 years old
NPD: iPad Owners are Older and More Wealthy than Other Tablet Owners
More than 40% of iPad owners have a household income of $100,000 or more compared to 26% of non-iPad owners
NPD: iPad Owners are Older and More Wealthy than Other Tablet Owners