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20% of pay-TV subscribers would cancel their service if they could get their favorite shows online
The NPD Group: Average Monthly Pay-TV Subscription Bills May Top $200 by 2020 – NPD
62% of subscribers wanted premium TV either delivered by their pay-TV provider directly, or from a service affiliated with it
The NPD Group: Average Monthly Pay-TV Subscription Bills May Top $200 by 2020 – NPD
21% of U.S. consumers prefer multiple providers for their pay-TV service
The NPD Group: Average Monthly Pay-TV Subscription Bills May Top $200 by 2020 – NPD
59% of U.S. consumers prefer a single provider for their pay-TV service
The NPD Group: Average Monthly Pay-TV Subscription Bills May Top $200 by 2020 – NPD
The average pay-TV bill will reach $123 by 2015, and $200 by 2020
The NPD Group: Average Monthly Pay-TV Subscription Bills May Top $200 by 2020 – NPD
The average pay-TV subscription for basic pay-TV service and premium-TV channels in the U.S. reached $86 in 2011, up 6% from 2010
The NPD Group: Average Monthly Pay-TV Subscription Bills May Top $200 by 2020 – NPD
16% of U.S. households do not currently subscribe to pay-TV services
The NPD Group: Average Monthly Pay-TV Subscription Bills May Top $200 by 2020 – NPD
Among all U.S. subscribers to TV services (i.e. cable, satellite, or IPTV), 27% also subscribe to Netflix, while 46% also pay for a premium movie channel or sports channel
Market Research | Consumer Market Research - NPD - Consumers Look Beyond Their TV-Service Providers in Search of More Video Content