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Parks Associates
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Published Facts
~1/5 of pay TV service providers know their cable, satellite, or telco provider offers technology that lets them view video content over the internet on digital devices
Few cable users aware of TV Everywhere — paidContent
37% of U.S. iPhone 4S users would want a similar voice-command feature for their TVs
Over one-half of Apple iPhone 4S users satisfied with Siri and 37% want Siri-style voice command for TV
50% of U.S. iPhone 4S users are very satisfied with the Siri voice-command feature
Over one-half of Apple iPhone 4S users satisfied with Siri and 37% want Siri-style voice command for TV
As of Q3 2011, 71% of adult and 79% of teen tablet owners played games on their tablets at least one hour per month
Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games
About 80% of U.S. gamers play either free-to-play online games or Facebook games
Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games
135MM people in the U.S. play at least one hour of games per month, up from 56MM in 2008
Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games
Women are 73% more likely than men to have watched a full-length TV show online in the past 30 days
Parks Associates research shows women dominate digital media usage in the connected home
Women are 40% more likely than men to play games on Facebook
Parks Associates research shows women dominate digital media usage in the connected home