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    Published Facts

    Paid search spend was up 33% on Black Friday 2012 vs 2011 Black Friday through Cyber Monday Sets New Paid Search, Mobile Records - Performics Performance Marketing Blog: SEM, SEO, Social  
    Added: 11/28/2012 from Performics Published: 11/27/2012
    People are most likely to engage with branded content on social media that contains pictures (44%), status updates (40%) and videos (37%) LIFE ON DEMAND STUDY REVEALS NEW SOCIAL NORMS: 40 PERCENT OF AMERICANS FEEL MORE COMFORTABLE ENGAGING WITH PEOPLE ONLINE THAN IN PERSON  
    Added: 07/30/2012 from Performics Published: 07/26/2012
    40% of daily social networkers feel more comfortable interacting with people online rather than in person LIFE ON DEMAND STUDY REVEALS NEW SOCIAL NORMS: 40 PERCENT OF AMERICANS FEEL MORE COMFORTABLE ENGAGING WITH PEOPLE ONLINE THAN IN PERSON  
    Added: 07/30/2012 from Performics Published: 07/26/2012
    In an average week, women spend 9.4 hours on their mobile phone outside of texts or phone calls, compared to 5.8 hours for men LIFE ON DEMAND STUDY REVEALS NEW SOCIAL NORMS: 40 PERCENT OF AMERICANS FEEL MORE COMFORTABLE ENGAGING WITH PEOPLE ONLINE THAN IN PERSON  
    Added: 07/30/2012 from Performics Published: 07/26/2012
    49% of those who use social media daily would rather text than call a person LIFE ON DEMAND STUDY REVEALS NEW SOCIAL NORMS: 40 PERCENT OF AMERICANS FEEL MORE COMFORTABLE ENGAGING WITH PEOPLE ONLINE THAN IN PERSON  
    Added: 07/30/2012 from Performics Published: 07/26/2012
    Moms are 16% more likely to visit Facebook daily and 46% more likely to visit Google+ daily S-NET SOCIAL MEDIA STUDY: MOMS SIGNIFICANTLY MORE ACTIVE THAN OTHER WOMEN ON SOCIAL NETWORKS  
    Added: 04/12/2012 from Performics Published: 04/12/2012
    Moms are 61% more likely than other women to own a smartphone S-NET SOCIAL MEDIA STUDY: MOMS SIGNIFICANTLY MORE ACTIVE THAN OTHER WOMEN ON SOCIAL NETWORKS  
    Added: 04/12/2012 from Performics Published: 04/12/2012
    Moms are 75% more likely than other women to trust info from companies on social sites and 45% more likely to base their purchases on peer recommendations S-NET SOCIAL MEDIA STUDY: MOMS SIGNIFICANTLY MORE ACTIVE THAN OTHER WOMEN ON SOCIAL NETWORKS  
    Added: 04/12/2012 from Performics Published: 04/12/2012
    More men than women visit at least monthly several social networking sites, including YouTube (54% vs. 34%), Twitter (37% vs. 24%) and Google+ (36% vs. 24%) Surprising Shopping Study Results: Men Engage More Frequently Than Women in Five of Six Online Social Shopping Activities - Performics Performance Marketing Blog: SEM, SEO, Social  
    Added: 11/23/2011 from Performics Published: 11/20/2011
    Active social networkers most often turn to shopping sites like Amazon, eBay or brand websites to begin the purchase process when searching for a product (87%) and right before they commit to a purchase (83%) Surprising Shopping Study Results: Men Engage More Frequently Than Women in Five of Six Online Social Shopping Activities - Performics Performance Marketing Blog: SEM, SEO, Social  
    Added: 11/23/2011 from Performics Published: 11/20/2011