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1-16 of 16 results
Published Facts
only 11% of American pet owners take the age of a cat or dog as the most important factor when determining which formula to feed their pet.
Only One in 10 Americans Consider Their Cat or Dog's Age When Selecting Food
Singaporean online shoppers spent $43MM on their mobile devices last year
PayPal Study Shows Singaporeans Find Value in Shopping on Local Websites
28% of Singapore's online shopping is in the travel category
PayPal Study Shows Singaporeans Find Value in Shopping on Local Websites
In 2010 Singapore's online shopping market reached S$1.1B
PayPal Study Shows Singaporeans Find Value in Shopping on Local Websites
31% of urban consumers access alternative sources for TV weekly
Horowitz Study Shows Online, Mobile, and OTT Platforms Gain Ground
41% of Asian urban consumers watch TV content on alternative platforms at least weekly
Horowitz Study Shows Online, Mobile, and OTT Platforms Gain Ground
84% of all mobile phone gamers play games on their phone at least once a week
Survey: One Third of U.S. and U.K. Adults Are Mobile Phone Gamers
78% of mobile gamers indicated that playing mobile phone games had become a regular part of their weekly activities, and 59% indicated that they saw such games as a regular part of their daily activities
Survey: One Third of U.S. and U.K. Adults Are Mobile Phone Gamers
Among mobile phone gamers, 23% of all mobile phone device usage time, excluding phone calls is spent playing games
Survey: One Third of U.S. and U.K. Adults Are Mobile Phone Gamers
Across all levels of acculturation, Latina moms are much more likely to purchase brand-name CPGs
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Latina moms are much more likely than the general population to purchase global heritage brands that resonate emotionally
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Hispanic moms are avid consumers, with 57% saying they love to shop vs. 30% for the general population. This behavior diminishes, however, as they become busier and acculturate. Shopping is also regarded as a family affair
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Hispanic moms are three times less likely to shop alone. Despite stereotypes about machismo, 54 percent of Latinas share their purchase decisions with spouses or partners vs. 44 percent of non-Hispanics.
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36% of Hispanic moms vs. 15% of non-Hispanic moms say dinner is the best time of the day, 41% maintain Hispanic food as part of their daily diet, and 57% cook from scratch vs. 11% for the non-Hispanic moms.
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Almost 50 percent of Hispanic moms would consider Spanish language ads on English websites engaging or appealing, 35 percent would find them helpful, and only 4% would find them inappropriate. And 56 percent of highly acculturated moms would prefer to see an ad in Spanish or Spanglish vs. 43 percent for the English-only version.
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