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Published Facts
The iPad share of shopping sessions climbs in the evening hours, from 5pm until 9pm, reaching 9.45%, and rising from a low point of .4% at 3 a.m.
RichRelevance Shopping Insights™ Q1 Mobile Study Reveals iPad Users Shop Differently Than Other Consumers | RichRelevance
iPad shoppers average $52.66 per item vs. $21.86 per item for desktop users and $23.80 for other mobile users
RichRelevance Shopping Insights™ Q1 Mobile Study Reveals iPad Users Shop Differently Than Other Consumers | RichRelevance
The average order value for the iPad is higher than desktop computers – $158 vs. $153
RichRelevance Shopping Insights™ Q1 Mobile Study Reveals iPad Users Shop Differently Than Other Consumers | RichRelevance
The iPad has the highest average order value of any mobile device: $158 for iPad vs. $105 for others vs. $104 for iPhone
RichRelevance Shopping Insights™ Q1 Mobile Study Reveals iPad Users Shop Differently Than Other Consumers | RichRelevance
Average pages per session are highest for the iPad compared with all other mobile devices, at 5.7 pages per session for iPads vs. 3.6 for iPhone and 4.1 for others
RichRelevance Shopping Insights™ Q1 Mobile Study Reveals iPad Users Shop Differently Than Other Consumers | RichRelevance
The iPad accounts for 90% of all mobile revenue and 4% of total retail revenue
RichRelevance Shopping Insights™ Q1 Mobile Study Reveals iPad Users Shop Differently Than Other Consumers | RichRelevance