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Published Facts
9% of U.K. shoppers have used a retail app, and 5% have used a brand app
Shopping in a Multi-channel World
21% of U.K. 25-34-year-olds own tablets, compared to 17% of both 18-24-year-olds and 35-44-year-olds
Shopping in a Multi-channel World
64% of U.K. 18-24-year-olds own smartphones, compared to 62% of 25-34-year-olds
Shopping in a Multi-channel World