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32% of visitors are more likely to stay and shop on a website that shows activities of shoppers who have purchased there, even when those shoppers are not their friends
Social Impact Study 2012: Social Sharing as Helpful as Google Search in Shopping
53% of the shoppers who have clicked through from a friend's Facebook post to a retailer’s site have made a purchase
Social Impact Study 2012: Social Sharing as Helpful as Google Search in Shopping