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Published Facts
Millennials are 31% more likely than the average consumer to cook from scratch to save money
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Millennials are 216% more likely than the average consumer to be influenced by in-store touchscreen displays when making brand decisions
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Millennials are 247% more likely than the average consumer to be influenced by blogs or social networking sites when making brand decisions
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Millennials are 262% more likely than the average consumer to be influenced by smartphone apps when making brand decisions
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Millennials are 46% more likely than the average consumer to use at-home beauty treatments to save money
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Millennials are 80% more likely than the average American to consider getting an education essential to happiness
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Millennials are 14% more likely than the average shopper to consider whether a store is fun to shop at when assessing their shopping experience
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Millennials are 77% more likely than the average shopper to be influenced by in-store kiosk displays
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37% of US seniors are on low salt diets, compared to 33% for low fat, and 30% for low sugar
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28% of US seniors say they have given up some favorite grocery brands in order to save money
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80% of US seniors consider previous usage and trust of brands when purchasing groceries
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40% of US seniors say they are eating out less often than in the past because of the poor economy
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29% of US seniors expect their financial situations to deteriorate in the next year
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