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Published Facts
Click-through rates on Facebook Page Like Story ads (Sponsored Story ads) are 53% higher than on standard ads
Global Facebook Advertising Report Q2 2012
Average Facebook advertising CPM rates increased 58% over the last 12 months
Global Facebook Advertising Report Q2 2012
Facebook mobile ads get 1.93x the CTR as ads on the web
They Work! Facebook Mobile Ads Are Clicked 13X More, Earn 11X More Money Than Its Desktop Ads | TechCrunch
The average cost per thousand ad impressions on Facebook rose by 11% in the U.S. between Q4 2011 and Q1 2012, compared to 13% in the U.K., and 15% globally
Global Facebook Advertising Report Q1 2012
Retailers accounted for 23% of Facebook ad impressions in Q1 2012, compared to 19% for food and drink, 14% for finance, and 11% each for games and entertainment
Global Facebook Advertising Report Q1 2012
The click through rate for Facebook ads decreased by 6% globally between Q4 2011 and Q1 2012
Global Facebook Advertising Report Q1 2012
The click through rate for Facebook ads decreased by 8% between Q4 2011 and Q1 2012 in the U.S., compared to 13% in France
Global Facebook Advertising Report Q1 2012
Cost per click for Facebook ads increased by 25% between Q4 2011 and Q1 2012
Global Facebook Advertising Report Q1 2012
The average cost per thousand ad impressions on Facebook in the U.K. rose by 13% between Q4 2011 and Q1 2012
Global Facebook Advertising Report Q1 2012