Technomic
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48% of Innovators and Early Adopters say that a restaurant's presence on a social network, such as a branded "fan" page on Facebook, positively influences their decision to try that restaurant
Technomic finds connection between technology early adopters and heavy restaurant uses
25% of Innovators (who represent 8% of the population) and 20% of Early Adopters (who represent 15% of the population) shop at natural and specialty food stores (i.e. Whole Foods, Trader Joe's) at least once a week, compared to the national average of 10%
Technomic finds connection between technology early adopters and heavy restaurant uses
53% of Innovators (who represent 8% of the population) and 35% of Early Adopters (who represent 15% of the population) order from a fast casual restaurant (i.e. Chipotle, Panera) at least once a week compared to 20% of average consumers
Technomic finds connection between technology early adopters and heavy restaurant uses
83% of Innovators (who represent 8% of the population) and 72% of Early Adopters (who represent 15% of the population) order from a fast food restaurant at least once a week, compared to 56% for consumers on average
Technomic finds connection between technology early adopters and heavy restaurant uses