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    The average price of toothpaste last year reached $2.83, up 8% over the past four years Whitens, Brightens and Confuses  
    Added: 03/30/2011 from Wall Street Journal Published: 02/23/2011
    Crest and Colgate together command 70% of toothpaste sales Whitens, Brightens and Confuses  
    Added: 03/30/2011 from Wall Street Journal Published: 02/23/2011