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    Published Facts

    Publication brand posts on Facebook receive 28% more likes, 5% more comments, and 41% more shares on Sundays compared to other days of the week wf g_Strategy_Report_v3.indd - wf_g_Strategy_Report_v3.pdf  
    Added: 03/28/2013 from Wildfire Interactive Published: 03/28/2013
    Retail brand posts on Facebook receive 20% more likes, 29% more comments, and 27% more shares on Thursdays compared to other days of the week wf g_Strategy_Report_v3.indd - wf_g_Strategy_Report_v3.pdf  
    Added: 03/28/2013 from Wildfire Interactive Published: 03/28/2013
    The top 10% most engaging corporate posts on Facebook receive an average of 1,300 user interactions, compared to 123 for the average post wf g_Strategy_Report_v3.indd - wf_g_Strategy_Report_v3.pdf  
    Added: 03/28/2013 from Wildfire Interactive Published: 03/28/2013
    43% of enterprise-level brands have developed a strategy dictating how their social media efforts will meet specific business goals wf g_Strategy_Report_v3.indd - wf_g_Strategy_Report_v3.pdf  
    Added: 03/28/2013 from Wildfire Interactive Published: 03/28/2013
    70% of enterprise-level brands believe their social media efforts meet business goals wf g_Strategy_Report_v3.indd - wf_g_Strategy_Report_v3.pdf  
    Added: 03/28/2013 from Wildfire Interactive Published: 03/28/2013
    63% of marketing companies employ hub and spoke formations for their social media marketing strategy wf g_Strategy_Report_v3.indd - wf_g_Strategy_Report_v3.pdf  
    Added: 03/28/2013 from Wildfire Interactive Published: 03/28/2013
    7% of marketers feel their organization has done a very good job of integrating social media with the rest of its marketing strategy wf g_Strategy_Report_v3.indd - wf_g_Strategy_Report_v3.pdf  
    Added: 03/28/2013 from Wildfire Interactive Published: 03/28/2013
    Social marketing spending as a percentage of marketing budgets will increase from 7.6% to 18.8% by 2017 wf g_Strategy_Report_v3.indd - wf_g_Strategy_Report_v3.pdf  
    Added: 03/28/2013 from Wildfire Interactive Published: 03/28/2013
    "Pick your favorite" ad campaign posts on Facebook have a 27% click-through rate, compared to 15% for giveaways, and 13% for quizzes 5 Best Practices for Increasing Earned Media  
    Added: 05/29/2012 from Wildfire Interactive Published: 05/23/2012
    29% of Facebook users who click on a trivia contest ad campaign post go on to share it with friends 5 Best Practices for Increasing Earned Media  
    Added: 05/29/2012 from Wildfire Interactive Published: 05/23/2012
    32% of Facebook users who click on a quiz ad campaign post go on to share it with friends 5 Best Practices for Increasing Earned Media  
    Added: 05/29/2012 from Wildfire Interactive Published: 05/23/2012
    39% of Facebook users who click on a "pick your favorites" ad campaign post go on to share it with friends 5 Best Practices for Increasing Earned Media  
    Added: 05/29/2012 from Wildfire Interactive Published: 05/23/2012
    82% of Facebook users that clicked on a friend’s post about a quiz they’d taken went on to take the quiz themselves 5 Best Practices for Increasing Earned Media  
    Added: 05/29/2012 from Wildfire Interactive Published: 05/23/2012
    Coupons, giveaways, and sweepstakes get the most entries and Facebook engagement 5 Best Practices for Increasing Earned Media  
    Added: 05/29/2012 from Wildfire Interactive Published: 05/23/2012
    Brands with between 5MM and 10MM Facebook fans saw an increase in likes per post of 13.56% after the switch to Timeline The Facebook Timeline Transition  
    Added: 05/02/2012 from Wildfire Interactive Published: 04/03/2012
    Brands with between 5MM and 10MM Facebook fans saw a decrease in comments per post of 17.43% after the switch to Timeline The Facebook Timeline Transition  
    Added: 05/02/2012 from Wildfire Interactive Published: 04/03/2012
    Brands with more than 10MM Facebook fans saw a decrease in "people talking about this" of 13.72% after the switch to Timeline The Facebook Timeline Transition  
    Added: 05/02/2012 from Wildfire Interactive Published: 04/03/2012
    Brands with more than 10MM Facebook fans saw a decrease in likes per post of 11.57% after the switch to Timeline The Facebook Timeline Transition  
    Added: 05/02/2012 from Wildfire Interactive Published: 04/03/2012
    Brands with more than 10MM Facebook fans saw a decrease in comments per post of 16.72% after the switch to Timeline The Facebook Timeline Transition  
    Added: 05/02/2012 from Wildfire Interactive Published: 04/03/2012
    Brands with less than 1MM Facebook fans saw an increase in "people talking about this" of 67.4% after the switch to Timeline The Facebook Timeline Transition  
    Added: 05/02/2012 from Wildfire Interactive Published: 04/03/2012