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Published Facts
Half of smartphone owners use their devices for maps and to locate places of interest
Brands Position Themselves for Location-Based Marketing
The mobile and connected devices market is a $436B business globally in 2012 and will reach $847B by 2016
What's Next for Mobile and Connected Devices
Discover cardholders complete an average of 1.45 transactions per month by tapping or swiping with a mobile device, but just 0.83 transactions per month via mobile apps
Which Cardholders Are Mobile Money Maniacs?
iPhone 5 sales will sell 10M units by the end of September 2012, more than double what the iPhone 4S sold at launch
Apple's New iPhone: Big Screen, Bigger Sales
39% of those in the US who intend to buy a smartphone in the next 6 months plan to buy an Android phone, vs. 42% for an iPhone
Device Landscapes Shift Ahead of Fall Launches
Half of businesses use tablets, up from 8% in May 2011
iPads Blaze a Trail Into the Enterprise Tablet Frontier
Adding location-targeted promotions to a loyalty program can drive incremental revenue by more than 4%
Mobile Loyalty Conundrum: The Battle for the Mobile Shopper
Worldwide mobile advertising revenue will expand by 3.5x its present size by 2016
Yankee Group: Mobile Advertising Will More than Triple by 2016
46% of U.S. consumers use their smartphones to check prices and reviews while shopping at retail stores, up 5% from 2010
Over Half of US Mobile Consumers Use Price Comparison Apps
47% of consumers planning to buy a tablet in the next 6 months say they will purchase an iPad
2012 US Tablet Landscape: An All-Too-Familiar Story
iPads account for 51% of tablets currently owned in the U.S.
2012 US Tablet Landscape: An All-Too-Familiar Story
22% of U.S. consumers intend to buy a tablet in the next 6 months but almost 25% of these future tablet buyers don’t know what brand they will choose
2012 US Tablet Landscape: An All-Too-Familiar Story
70% of U.S. feature phone owners plan to avoid buying a smartphone for at least 2 years
The Smartphone Sensation--and Who's Not Buying It
50% of mobile phone owners in the U.S. owned a feature phone rather than a smartphone as of the end of 2011
The Smartphone Sensation--and Who's Not Buying It
Mobile broadband penetration in Western Europe will increase from less than 8% of the population at the end of 2010 to more than 14% by 2015
Tablets Give Mobile Broadband a Boost