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    Published Facts

    31% of connected TV viewers stream movies, 29% stream content from the internet, and 26% stream short-form content YuMe Video Advertising Blog» Blog Archive » New insights into the habits of connected TV owners  
    Added: 08/22/2012 from Yume Published: 08/21/2012
    87% of connected TV viewers notice advertising YuMe Video Advertising Blog» Blog Archive » New insights into the habits of connected TV owners  
    Added: 08/22/2012 from Yume Published: 08/21/2012
    66% of connected TV viewers interact with ads YuMe Video Advertising Blog» Blog Archive » New insights into the habits of connected TV owners  
    Added: 08/22/2012 from Yume Published: 08/21/2012
    People age 12-24 in 2011 had the highest average in-stream video ad completion rate (73%) YuMe 2011 Video Advertising Metrics Report  
    Added: 02/22/2012 from Yume Published: 01/31/2012
    Spend on non-gender specific in-stream video campaigns made up 66% of ad dollars in 2011, while female-targeted campaigns made up 25% YuMe 2011 Video Advertising Metrics Report  
    Added: 02/22/2012 from Yume Published: 01/31/2012
    People age 25-54 was the most requested demographic for in-stream video advertisers in 2011 YuMe 2011 Video Advertising Metrics Report  
    Added: 02/22/2012 from Yume Published: 01/31/2012
    At 24% of dollars spent, the consumer packaged goods category was the top spender of in-stream video ads in 2011 YuMe 2011 Video Advertising Metrics Report  
    Added: 02/22/2012 from Yume Published: 01/31/2012
    Viewer distractions (e.g. smartphones) reduce attention to ads for both TV and online video ADVERTISING ATTENTION IN THE WILD A COMPARISON OF ONLINE AND TELEVISED VIDEO ADVERTISING  
    Added: 05/26/2011 from Yume Published: 05/01/2011