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Published Facts
The top 4 mobile app types purchased by U.S. Hispanics are games (48%), songs (41%), navigation (24%), and books (23%)
Hispanics Will Spend $17.6B on Mobile Devices in 2012, Zpryme INFOgraphic Presents Survey Findings
The top 3 smartphone operating systems used by U.S. Hispanics are Android (27%), Apple (21%), and Blackberry (7%)
Hispanics Will Spend $17.6B on Mobile Devices in 2012, Zpryme INFOgraphic Presents Survey Findings
The top 3 daily deal sites visited by Hispanics are Groupon (40%), LivingSocial (26%), and Eversave (10%)
Hispanics Will Spend $17.6B on Mobile Devices in 2012, Zpryme INFOgraphic Presents Survey Findings
84% of all apps consumed by U.S. Hispanics are in English, compared to 3% viewed primarily in Spanish
Hispanics Will Spend $17.6B on Mobile Devices in 2012, Zpryme INFOgraphic Presents Survey Findings
Almost 20% of all social media activity by U.S. Hispanic consumers occurs on a smartphone, with Facebook (79%) being the go-to network
Hispanics Will Spend $17.6B on Mobile Devices in 2012, Zpryme INFOgraphic Presents Survey Findings
U.S. Hispanic consumers will spend more than $17.6B on mobile devices and more than $500MM on mobile apps in 2012
Hispanics Will Spend $17.6B on Mobile Devices in 2012, Zpryme INFOgraphic Presents Survey Findings