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87% of Millennials believe companies shouldn’t edit customer feedback by correcting spelling or grammar errors
Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice
64% of Millennials believe companies should offer more ways to share their opinions
Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice
73% of Millennials believe consumers care more about their opinions on products than companies do
Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice
22% of Millennials use social media to find expert opinions on products, versus 7% of Boomers
Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice
51% of Millennials say consumer opinions found on a company’s website have a greater impact on purchase decisions than recommendations from family and friends
Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice