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66% of tablet owners 25-64 check sports scores on their tablets while watching TV
Super Bowl XLVII: How We Watch and Connect Across Screens | Nielsen Wire
Super Bowl viewing by those aged 25-54 increased by 8% between 2007 and 2013
Super Bowl XLVII: How We Watch and Connect Across Screens | Nielsen Wire
Movie-going among consumers aged 25-34 increased by 7% in 2012
Popcorn People: Profiles of the U.S. Moviegoer Audience | Nielsen Wire
74% of 25-34 year olds in the US own smartphones, up from 59% in July 2011
Young Adults and Teens Lead Growth Among Smartphone Owners | Nielsen Wire
Over 50% of viewers of YouTube's top 5 channels are under 35
Top Five YouTube Partner Channels Drive Nearly 1.5 Billion Monthly Streams | Nielsen Wire
Consumers aged 18-34 spend 57% of their TV viewing time in a shared space, and 37% in a bedroom
Basement? Garage? American Teens Will Watch, and Play, Just About Anywhere | Nielsen Wire
88% of those who play pre-installed PC games are aged 25 or older
Vintage PC Video Games Still Thrive in World of Apps | Nielsen Wire
80% of Americans aged 25-34 who purchased a mobile phone in the past 3 months chose a smartphone
America’s New Mobile Majority: a Look at Smartphone Owners in the U.S. | Nielsen Wire
66% of mobile phone subscribers aged 25-34 own smartphones
America’s New Mobile Majority: a Look at Smartphone Owners in the U.S. | Nielsen Wire
Online adults aged 25-54 are 23% more likely than the average U.S. Internet user to follow a brand via social networking
Report: U.S. Media Trends by Demographic | Nielsen Wire
17.3% of the Hispanic population is between the ages of 25 and 34, compared to 11.8% of the Caucasian population
Nielsen | State of the Hispanic Consumer: The Hispanic Market Imperative
The median age of the Hispanic population is 28, compared to 37 for the total U.S. population
Young, Mobile and Growing: The State of U.S. Hispanic Consumers | Nielsen Wire
63% of socially-conscious consumers are under the age of 40
Nielsen | The Global, Socially Conscious Consumer
71% of Russians who buy products online are between the ages of 18 and 30
Russia’s Digital Shopping Future | Nielsen Wire
63% of consumers worldwide are under the age of 40
The Global, Socially Conscious Consumer | Nielsen Wire
53% of U.S. tablet owners are male, and 33% are between the ages of 18 and 34
State of the Media: U.S. Digital Consumer Report, Q3-Q4 2011
Half of bloggers are between the ages of 18 and 34
Buzz in the Blogosphere: Millions More Bloggers and Blog Readers | Nielsen Wire
80% of U.S. mobile users aged 24-34 who bought a new phone in the past 3 months bought a smartphone
Survey: New U.S. Smartphone Growth by Age and Income | Nielsen Wire