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Super Bowl viewing by those aged 25-54 increased by 8% between 2007 and 2013
Super Bowl XLVII: How We Watch and Connect Across Screens | Nielsen Wire
Movie-going among consumers aged 25-34 increased by 7% in 2012
Popcorn People: Profiles of the U.S. Moviegoer Audience | Nielsen Wire
74% of 25-34 year olds in the US own smartphones, up from 59% in July 2011
Young Adults and Teens Lead Growth Among Smartphone Owners | Nielsen Wire
66% of mobile phone subscribers aged 25-34 own smartphones
America’s New Mobile Majority: a Look at Smartphone Owners in the U.S. | Nielsen Wire