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51% of online adults have shopped with their mobile phone, with 67% of those deeming it important that they can not only capture, but also place an order
IBM Press room - 2011-09-05 IBM study finds social networks influence more than half of shoppers’ decision-making - even in the store - United Kingdom
Of those aged 16-64 using social media to look at products, around 4 in 10 would still purchase the final product from within the store
IBM Press room - 2011-09-05 IBM study finds social networks influence more than half of shoppers’ decision-making - even in the store - United Kingdom
Over 50% of those ages 16-64 on the Internet use social networks to assist with shopping decisions, and of those that would be likely to follow a retailer on a social network, 35% go there to read reviews or rank products and services
IBM Press room - 2011-09-05 IBM study finds social networks influence more than half of shoppers’ decision-making - even in the store - United Kingdom