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    Boomers comprise roughly one-quarter of the population and have some $3 trillion in buying power, and yet less than 5% of ad dollars are targeted to adults 35-64 50 and Over: What’s Next?  
    Added: 06/17/2011 from Ad Age Published: 04/28/2011
    Only 20% of working boomers believe poor health or disability will force them to stop working before they’re ready to retire 50 and Over: What’s Next?  
    Added: 06/17/2011 from Ad Age Published: 04/28/2011