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An 8.4% increase in Twitter volume by 35-49-year-olds corresponds with a 1% increase in TV ratings for midseason episodes
New Study Confirms Correlation Between Twitter and TV Ratings
A 14% increase in Twitter volume by 35-49-year-olds corresponds with a 1% increase in TV ratings for premiere episodes
New Study Confirms Correlation Between Twitter and TV Ratings
66% of tablet owners 25-64 check sports scores on their tablets while watching TV
Super Bowl XLVII: How We Watch and Connect Across Screens | Nielsen Wire
Consumers aged 35-64 spend 31% of their TV viewing time in the bedroom
Basement? Garage? American Teens Will Watch, and Play, Just About Anywhere | Nielsen Wire
Consumers aged 35-64 spend 62% of their TV viewing time in a shared space
Basement? Garage? American Teens Will Watch, and Play, Just About Anywhere | Nielsen Wire
88% of those who play pre-installed PC games are aged 25 or older
Vintage PC Video Games Still Thrive in World of Apps | Nielsen Wire
Online adults aged 25-54 are 23% more likely than the average U.S. Internet user to follow a brand via social networking
Report: U.S. Media Trends by Demographic | Nielsen Wire