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    36% of internet-connected TV owners aged 18-35 want an Amazon app, compared to 35% for those aged 36-47, and 30% for those 48 and over Harris Poll 48- Smart TVs  
    Added: 03/11/2013 from Harris Interactive Published: 07/19/2012
    32% of seniors who buy products online and pick them up in-store make further purchases in the store The Data Digest: Consumer Interest In "Buy Online, Pick Up In-Store” | Forrester Blogs  
    Added: 01/31/2013 from Forrester Research Published: 08/31/2012
    59% of US online seniors have purchased something online in the last 3 months The Data Digest: Digital Seniors  
    Added: 06/14/2012 from Forrester Research Published: 06/08/2012
    Seniors spent 28% more on online luxury fashion bargain purchases in 2011 than in 2010, compared to 19% for millennials, 12% for gen xers, and 9% for boomers American Express Business Insights Data Show Full-Price Online Luxury Fashion Spending Sizzling as New York Fashion Week Heats Up - Yahoo! Finance  
    Added: 02/24/2012 from American Express Published: 02/10/2012
    Seniors spent 6% more on online luxury fashion purchases in 2011 than in 2010 American Express Business Insights Data Show Full-Price Online Luxury Fashion Spending Sizzling as New York Fashion Week Heats Up - Yahoo! Finance  
    Added: 02/24/2012 from American Express Published: 02/10/2012
    Boomers spent 19% more on online luxury fashion purchases in 2011 than in 2010 American Express Business Insights Data Show Full-Price Online Luxury Fashion Spending Sizzling as New York Fashion Week Heats Up - Yahoo! Finance  
    Added: 02/24/2012 from American Express Published: 02/10/2012
    65% of social media users 54 or older are uncomfortable giving credit card information to a known brand through a secure payment process on a social media site Digitas Study Finds Security is Key to Social Commerce Growth; 55% of Social Media Users Not “Comfortable” Giving Credit  
    Added: 02/15/2012 from Digitas Published: 02/13/2012
    22% of Millennials use social media to find expert opinions on products, versus 7% of Boomers Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice  
    Added: 02/11/2012 from BazaarVoice Published: 01/29/2012
    54.5% of US consumers over the age of 55 believe that more fraud occurs when shopping online than in person New Research Sponsored by Accertify Also Shows That U.S. Consumers are Wary of Transacting on Tablets and Smartphones  
    Added: 02/01/2012 from Accertify Published: 01/31/2012
    62% of seniors say they have no need for a smartphone, and 43% like to shop online Shopper Marketing Magazine » Message to Marketers: Don't Forget the Seniors  
    Added: 01/06/2012 from Arc Worldwide Published: 01/03/2012