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Search, display, mobile, email, and social media advertising will account for 26% of all advertising spending by 2016
Trends For The B2C CM o To Watch i n 2013
Interactive marketing will account for 20% of all marketing spending, ~$50B, in 2013
Trends For The B2C CM o To Watch i n 2013
13% of US online sales on Cyber Monday 2012 came via mobile devices, up 96% from 2011
The Mobile Imperative During The Holidays | Forrester Blogs
18% of US consumers used a mobile device to access a retailer's website on Cyber Monday 2012, up 70% from 2011
The Mobile Imperative During The Holidays | Forrester Blogs
24% of US consumers used a mobile device to visit a retailer's website during the 2012 holiday shopping season, up from 14.3% in 2011
The Mobile Imperative During The Holidays | Forrester Blogs
16% of US online sales during the 2012 holiday shopping season came via mobile devices, up from 9.8% in 2011
The Mobile Imperative During The Holidays | Forrester Blogs
30% of online shoppers research a product on Amazon before they purchase
Forrester: 30% of online shoppers research Amazon before buying | VentureBeat
Text messaging users in the US send or receive an average of 35 messages per day
SMS usage remains strong in the US: 6 billion SMS messages are sent each day | Forrester Blogs
More than 80% of worldwide app downloads in 2011 were for Apple and Android devices
Mobile Gaming Revenues Are Set To Increase By 130% Over The Next Year | Forrester Blogs
19% of urban Russians who own mobile phones are concerned about privacy issues when brands contact them on their devices, compared to 36% in Western Europe
The Data Digest: Mobile Behaviors in Russia | Forrester Blogs
53% of urban Russians who own mobile phones feel disconnected when they are without their devices, compared to 29% in Western Europe
The Data Digest: Mobile Behaviors in Russia | Forrester Blogs
760MM tablets will be in use globally by 2016, 1/3 of which will be purchased by businesses, and 40% of which will be sold in emerging markets
Why Tablets Will Become Our Primary Computing Device | Forrester Blogs
24% of mobile users in the European Union listen to music on their devices monthly or more, 19% play games and 9% watch TV/video that often
The Data Digest: Global Mobile Behaviors | Forrester Blogs
27% of U.S. mobile users play games monthly or more, 23% listen to music and 14% watch TV/video on their devices that often
The Data Digest: Global Mobile Behaviors | Forrester Blogs
57% of mobile users in metropolitan China listen to music on their device monthly or more, 36% play games and 21% watch TV/video that often
The Data Digest: Global Mobile Behaviors | Forrester Blogs
57% of Mexican mobile users listen to music on their device monthly or more, 40% play games and 21% watch TV/video that often
The Data Digest: Global Mobile Behaviors | Forrester Blogs
33% of Japanese mobile users watch video/TV monthly or more often on their device, 27% listen to music and 24% play games that often
The Data Digest: Global Mobile Behaviors | Forrester Blogs
63% of mobile users in India listen to music monthly or more, and 54% play games
The Data Digest: Global Mobile Behaviors | Forrester Blogs